基于符号学理论下的壮锦文创产品与IP开发-Zhuang Brocade Cultural ...

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目的基于符号学理论，开展现代语境下壮锦产品的解读，提出壮锦文创产品新方法体系，创新壮锦文创IP转换途径，提升壮锦文创产品文化影响力，推动少数民族地区乡村振兴。方法引入地理空间数据库技术为构建纹样数据库收集数据，以莫里斯符号学三分法为理论指导，从语义、语构、语用等层面解读壮锦的深层内涵，并构建壮锦文创产品IP开发转化模式。结论对壮锦的语义、语构、语用进行现代语境梳理剖析，并提出壮锦文创产品IP开发路径，应用时代性营销手段和方法实现壮锦文化资源到产业的转换，最终形成壮锦传统工艺—壮锦文创产品—壮锦文创IP升级产业链。 英文摘要 : The work aims to interpret Zhuang brocade artworks based on semiotic theory in modern context, so as to propose a new methodological system for Zhuang brocade cultural and creative products, innovate the way to transform Zhuang brocade cultural and creative IP, enhance the cultural influence of Zhuang brocade cultural and creative products, and promote the revitalization of rural areas in ethnic minority regions. Geospatial database technology was introduced to build a pattern database to collect data, and Morris semiotics triad was used as the theoretical guide to interpret the deep connotation of Zhuang brocade from the levels of semantics, semantic structure and semantic use and construct a pattern for IP development and transformation of Zhuang brocade cultural and creative products. The semantics, semantic structure and semantic use of Zhuang brocade are sorted out and analyzed in modern context and the IP development path of Zhuang brocade cultural and creative products is proposed. Then, the transformation of Zhuang brocade cultural resources into industry is realized by applying contemporary marketing means and methods, which eventually forms the industrial chain of traditional Zhuang brocade craft – Zhuang brocade cultural and creative products-Zhuang brocade cultural and creative IP upgrading. 查看/发表评论下载PDF阅读器

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您是第17444330位访问者 渝ICP备15012534号-4

邮编：400039 电话：023—68792836传真：023—68792396 Email: [email protected]

您是第17444330位访问者渝ICP备15012534号-4