Our story

We deliver the Full View

NIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.

Our story

A century of consumer intelligence

Our founder, Arthur C. Nielsen, created the concept of market share in 1923. 100-years later, we’re the world’s leading consumer intelligence company, measuring more channels, more consumers, and more countries than ever before to deliver the industry’s most understandable and actionable insights.

Our story

We show the world what people want

Our purpose is clear–discover insights within consumer buying behavior and reveal them to the world. You trust us to fully and accurately represent the world’s consumers, and we take this responsibility seriously.

We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. From omnichannel delivery to open-air markets, we go where other companies are not willing or able to go–collecting data in more than 100 markets to bring you the most complete and clear consumer intelligence.

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