First Year Entry: Students should apply directly to the programme "Bachelor of Business Administration (Honours) - Marketing and Social Media".
Senior Year Entry: During application, students should first choose "Business Administration (Senior Year)" under the section "Study Programme", then choose "Marketing and Social Media" as one of the "Stream / Concentration Preferences" of the BBA (Hons) programme.
The award of this Bachelor's programme will be Bachelor of Business Administration (Hons).
Overview
The
BBA (Hons) - Marketing and Social Media
programme offered by the
Department of Marketing and International Business
features a wide spectrum of courses with the aim to enhance students' adaptability, analytical ability, and creativity to succeed in today's highly competitive business environment. Our graduates have taken up important leadership positions in various fields, including
banking and finance, marketing communications, hospitality and tourism, social media, trading, and international businesses
. The programme fosters a
global outlook
through our engagement with scholars worldwide, bridging academic research with real-world marketing and business practices.
Programme Details
Generous scholarships and internships
The University offers a wide range of scholarships for students pursuing the BBA (Hons) programmes with exceptional academic performance or outstanding contributions to community service.
To foster
holistic development
, we provide ample opportunities for students to participate in
overseas exchange, community service and internships
via our well-established network of partners in academia and the business sector in Hong Kong, mainland China and beyond.
Aaron CHEUK
Graduate in Marketing (2023)
Management Trainee, Adidas Hong Kong
It is an honour that the department has repeatedly placed their trust in me, allowing me to represent our University in prestigious scholarships and competitions. I have been fortunate enough to receive recognition through the
Sir Edward Youde Memorial Scholarships
, the
Hong Kong Jockey Club Scholarships
, and the
Championship of the CGMA Global Business Challenge
2022 for both Hong Kong and the North Asia region. Lingnan University is truly a hidden gem, a place where remarkable opportunities lie hidden in plain sight.
Kary CHEUNG
Graduate in Marketing (2017)
Senior Account Manager-GTR Asia, Godiva Chocolatier
Lingnan provided me with the best platform for building my international outlook and experience. My overseas exchange experience in the UK has helped me build a solid foundation living abroad and extended my global insights. It is my honour to be part of Lingnan, a place that has brought me the best opportunities and the most unforgettable experience.
