JAY-Z Invests in Fitness Company That Provides At-Home Workouts for Those Who Don't Love Exercise Bikes The multi-hyphenate, 51, has invested in LIT Method — which specializes in low impact, high-intensity training using their Strength Machine — through his venture capitalist firm Marcy Venture Partners

We Tried It: LIT, a Low-Impact, High-Intensity Workout Loved by Ashley Benson and Kyle Richards "Baseball, at times, has taken a tremendous toll on my body. We know that low-impact training prevents injuries – and we know that prehab is a necessity for pro athletes," he said, adding: "For me, it's a natural fit to invest in something that is genuinely helping me and that I believe is the future of fitness. There may be some fitness rivalry coming to the Carter household, seeing as Beyoncé teamed up with Peloton last Fall . The at-home fitness company signed a multi-year deal with the 39-year-old singer to craft a "series of themed workout experiences" for Peloton for their treadmill and exercise bike-based workouts as well as yoga, and meditation classes, according to a press release . The LIT Method investment marks of one numerous moves JAY-Z has made to expand his empire as of late. In February, the rapper and entrepreneur sold 50 percent ownership of the Armand de Brignac champagne he has owned since 2014 to luxury brand Moët Hennessy Louis Vuitton. RELATED VIDEO: Father-Daughter Date! Blue Ivy Carter Sits Courtside with Dad JAY-Z at Clippers-Lakers Game