The study aims to explore and discuss the consumption values in the fashion culture of the Tweens, who are unique and self-centered. By observing the dressing style of the Tweens' fashion culture, the researcher looks into the relation between the fashion culture and the consumption values. Interview and observation are employed as research methods in this study. The result shows that, except, for the five aspects brought up by Sheth Newman Gross, the tweens, through their dressing style, create new consumption values which further realize the aspect of self-identification. In addition, through their dressing style, the tweens develop their own fashion trend in the process of continual modification.

蕭筠（2013）。 人氣店家意見領袖類型與消費價值對早期大眾的社會影響探究—使用者創作內容觀點 〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2013.01206

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楊舒雁（2012）。 平價品牌服飾關鍵成功因素之AHP應用 〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2012.00048

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蔡展蘋（2014）。 高職餐飲科學生流行文化、自我認同與符號消費之研究 〔碩士論文，國立高雄餐旅大學〕。華藝線上圖書館。https://doi.org/10.6825/NKUHT.2014.00017

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