Apple 发布与陈可辛合作短片《三分钟》，全程用 iPhone X 拍摄

2018/02/02

首次触及春运话题的苹果在努力和中国消费者对话。

&#13; <p><span style="font-size: 12pt;">为了推广新品 iPhone X，苹果邀请知名导演陈可辛拍摄了一支广告《三分钟》，影片全程用 iPhone X 进行拍摄。</span></p>&#13; <p><span style="font-size: 12pt;">这部改编自真实故事的短片讲述了一位母亲因为身为列车员春节依然坚守岗位，只能在列车停靠站台的 3 分钟间隙同孩子见面的故事。情节紧凑而温暖，团圆的话题非常契合春节的主题。</span></p>&#13; <p><span style="font-size: 12pt;">虽然除了开头那句「</span><span style="font-size: 12pt;"><span style="font-size: 12pt;">用</span> iPhone X 拍摄」的字幕以外没有 logo 或产品露出，但通过动人的故事，苹果依旧在受众心中留下了深刻的品牌印象。</span></p>&#13; <p><span style="font-size: 12pt;">在苹果官方网站的专题页面，可以查看拍摄的幕后花絮，以及导演陈可辛关于短片摄制过程中人像光效、慢动作、延时摄影、特殊镜头和运动镜的内容分享。而在</span><span style="font-family: 'Source Sans Pro', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 16px; word-spacing: 1px;">逆光、昏暗、跟拍等这样有难度的拍摄环境中，辅助器材帮助下的 iPhone X 依然拍出了优质的镜头画面。</span></p>&#13; <p><span style="font-size: 12pt;">2 月 1 日，<a href="https://mp.weixin.qq.com/s/QxvNwTBVXfjSkX7VInWUcw">苹果在官方公众号发布了影片推送</a>，这也是苹果官方微信公众号的首篇推广文章。从定制影片到开通微信号，苹果越来越重视在中国本土化营销，也在努力打通和中国消费者联接的渠道。</span><strong><span style="font-size: 9pt;">BRANDSTAR</span></strong></p></div></div></article> <div class="article-tags" data-v-5e24c25c=""><a href="/tag/%E8%8B%B9%E6%9E%9C" target="_blank" class="button tag" data-v-5e24c25c=""> iPhone X </a></div> <div class="border-after-tag" data-v-5e24c25c=""><hr class="border" data-v-5e24c25c=""/></div> <div class="like-fav-and-shares" data-v-5e24c25c=""><div class="like-fav" data-v-5e24c25c=""><div class="like-button" data-v-2a9c46a0="" data-v-5e24c25c=""><div class="like-circle" data-v-2a9c46a0=""><img 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