In recent years, along with the increase of news broadcasting channels, and the on going merger between them, audience rating also becomes significant for news broadcasting channels. It decides one broadcast’s live and death, but also consequence in dramatic, exaggerated way of expression in news reports. Among all, this kind of situation is more to see in news reports of disasters.
Lately, all kinds of disasters appear all around the world. Especially the Tsunami after earth quake often could see in different countries, and it brings a lot of damages. News reporters originally should be professional and objective in presenting the latest information about the disasters. However, in order to get high audience rating, news in accordance to disasters often is reported dramatically. In recent example, the apocalypse of 2012 should be most obvious. While the movie could be watched in theater, the discussion about apocalypse is all over the internet, or in everyday television programs. Continuously spreading information of the apocalypse, internet becomes one of the main paths of this wide spreading. It seems that the news media are informing the public with new information. However, this is normally not only creating fears in the public, many people decide to take their life away because of this kind of reports.
Regarding to all the discussion above, this thesis is going to discuss the characteristics of “apocalypse”. Moreover, when the incorrect information of disaster was wide spread to the public, will it cause fear and how will people involve in this kind of discussion. In addition, will people’s behavior change after knowing the apocalypse of 2012, and the reason of their change. Through a quantity research, and using surveys as my research method, this thesis focus on “the 2012 Doomsday Theory”. All the surveys were done on Facebook and some similar website, to look for volunteers to fill the survey. Hopefully the result of this thesis would be helpful in the field.
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