Apple Podcasts Identity Guidelines

Great podcasts deserve great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Podcasts in marketing communications, including advertising, social media, websites, and printed promotions.

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Apple Podcasts Badges

1.1 Badge Artwork

Use only the badge artwork provided by Apple. Never create your own Apple Podcasts badge or change the artwork in any way.

If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.

1.2 Localized Badges

Apple offers the Listen on Apple Podcasts badge artwork with the words Listen on translated into many languages. The trademark Apple Podcasts always appears in English. Never translate the words Apple Podcasts . Do not create your own translated or localized badge.

Download localized badges in every language we have available.

Download

1.3 Badge Placement

Use only one Listen on Apple Podcasts badge. Place the badge below or to the right of the images and copy promoting your content. Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.

If you include the Listen on Apple Podcasts badge along with badges for other services, place the Apple Podcasts badge first in the lineup of badges.

Do not display the Listen on Apple Podcasts badge and the Apple Podcasts icon together.

1.4 Minimum Clear Space

Follow these guidelines for print and digital material: Minimum clear space around the badge should be at least one-tenth the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.

1.5 Minimum Size

Minimum badge size is 8 mm for printed materials and 30 pixels for digital use. Don’t make the badge the dominant graphic. The small badge should be 12 pixels high or larger.

On Mobile Devices

If you have advertising with very limited layout space, such as banners for mobile devices, use a badge size that’s clearly readable on these devices. Minimum clear space around the badge should be at least one-tenth the height of the badge.

1.6 Backgrounds

Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out.

You can place the badge on these backgrounds:

Black or white background
Solid-color background
Background image that doesn’t affect the readability of the badge

1.7 Avoid Mistakes

Avoid mistakes. Use the artwork exactly as provided by Apple.

Do not eliminate the Listen on call-to-action message.
Do not modify, angle, animate, rotate, or tilt the badge.
Do not apply special effects such as shadows or glows to the badge.
Do not alter the artwork in any way.
Do not use icons, logos, or graphics from the Apple website or from Apple apps.
Do not imitate Apple communications.
Do not use the Apple logo alone.

Listen on Apple Podcasts Lockup

The Listen on Apple Podcasts lockup is a combination of the Apple Podcasts icon with the message Listen on Apple Podcasts set in specially designed type.The lockup does not contain a border, and the elements are not combined in a shape. Use only lockup artwork provided by Apple and do not alter the artwork in any way.

Use the Listen on Apple Podcasts lockup when linking to episodes, shows, or channels on Apple Podcasts.

A lockup can be used in all marketing communications promoting podcast content on Apple Podcasts. If badges from other podcasts services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Podcasts badge.

The Listen on Apple Podcasts is designed for greater graphic versatility and can be used on layouts where the Listen on Apple Podcasts badge is either crowded by limited layout space or appears visually heavy in the layout. The Listen on Apple Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Podcasts.

The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience. Follow these guidelines to make sure you’re using the Apple Podcasts lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:

TV or print media
Any marketing format with high visibility
Custom photography or video in which Apple products appear

Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.

2.1 Lockup Artwork

Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Podcasts lockup. Do not revise the Listen on message.

If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.

Download

Color lockups, preferred:

Color lockup, black type

Use on light backgrounds.

Color lockup, white type

Use on dark backgrounds.

Solid lockups, optional:

All-black lockup

Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the broadcast beacon.

All-white lockup

Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the broadcast beacon.

2.2 Localized Lockups

Apple offers the Listen on Apple Podcasts lockup artwork translated into many languages. Only use the localized versions of Apple Podcasts as shown in the badges and lockups. Do not create your own translated or localized badge.

Download localized badges in every language we have available

2.3 Using the Lockup

Follow these requirements for using Apple Podcasts lockup.

Use only one Apple Podcasts lockup.
A lockup cannot be combined with a Listen on Apple Podcasts badge. Use either a lockup or a badge, not both.
Place the lockup below or to the right of the images and copy promoting your content. Keep the lockup smaller than the other images and main message.
Do not use an Apple Podcasts lockup along with badges for other podcast services. Instead, use the Listen on Apple Podcasts badge and place the badge first in the lineup of badges.
The option with color is preferred; however, you can select the color option that best suits your layout.

2.4 Minimum Clear Space

Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.

2.5 Minimum Size

Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.

On Mobile Devices

If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.

2.6 Backgrounds

You can place the lockup on these backgrounds:

Black or white background, following the guidelines for each option
Solid-color background
A clean and uncluttered background that does not affect the readability of the type or clarity of the Listen on Apple Podcasts Lockup

2.7 Avoid Mistakes

Avoid mistakes. Use artwork exactly as provided by Apple.

Do not use the lockup on a busy, patterned, or cluttered background. Instead, consider using the Listen on Apple Podcasts badge.
Do not eliminate the Listen on call-to-action message.
Do not modify, angle, animate, rotate, or tilt the lockup.
Do not change the font.
Do not change the color of the type.
Do not apply special effects such as shadows or glows to a lockup.
Do not replace the icon with the Apple logo.
Do not use the Apple logo alone.
Do not use icons, logos, or graphics from the Apple website or from Apple apps.

Apple Podcasts Icon

Use the Apple Podcasts icon only when displaying an array of icons with similar shape and size. Do not use the Apple Podcasts icon instead of the Apple Podcasts badge in marketing communications, even if layout space is limited.

Only the versions of the Apple Podcasts icon shown here are approved by Apple for display alongside icons that are a similar shape and size.

Artwork of the Apple Podcasts icon is provided as PSD layered artwork with color, white, and black icon artwork on separate layers

Download

Color icon, preferred

Use on backgrounds that provide sufficient contrast.

White icon, optional

For use when other icons also appear in white, or on very dark backgrounds where the black icon is not clearly legible.

Black icon, optional

Use on color backgrounds to provide sufficient contrast.

Color Icon

Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.

Black Icon

White Icon

Avoid Mistakes

Linking to Your Podcast from the Toolbox

You can create links for Apple Podcasts by using our Apple Podcasts Toolbox . You can also find embeddable widgets for shows and episodes in the Toolbox. It's everything you need to link to Apple Podcasts, all in one convenient and easy-to-use place.

4.1 Linking to Your Podcast

Open Apple Podcasts on a supported device (iOS 8 and newer or macOS Catalina and newer).
Open the show, episode, or channel you want to share.
Tap the three dots “…”
Tap Copy Link.
Paste the copied link into your communication.

Messaging and Style

The key to a great marketing campaign is clear and effective messaging. Here are some tips to keep in mind when you promote your podcast:

Make sure your podcast is the focus of your message.
Clearly communicate what your show is about and the benefits it provides potential listeners.
Provide the direct link to your show on Apple Podcasts to make it easy to find and listen.
Refer to Apple products and use phrases such as listen on Apple Podcasts so users know how to listen.

5.1 Suggested Messaging

Listen to <Podcast Show or Channel Name> on Apple Podcasts.
If you love the show, share it with a friend on Apple Podcasts.
Never miss an episode. Follow on Apple Podcasts to get new episodes as they become available.
Start a free trial of < Podcast Show or Channel Name > on Apple Podcasts.
Find all of our shows in < Channel Name > channel on Apple Podcasts.
Subscribe to < Podcast Show or Channel Name > on Apple Podcasts, and unlock benefit: < ad-free listening, bonus content, the archive, early access, etc. >

5.2 Spelling and language

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List .

5.3 Creating Links to Apple Products

Instructions for creating links to podcasts on Apple Podcasts can be found under the Linking to Your Content section.

5.4 Definitions

Apple Podcasts:

App: The app that customers use to discover, stream, download, follow, subscribe to, and listen to podcasts. Apple Podcasts is available on iPhone, iPad, Mac, Apple Watch with AirPods, Apple TV, HomePod, CarPlay, Amazon Alexa, and other smart speakers and car systems.
Directory: Also refers to the directory or catalog for podcasts. Apple Podcasts is home to millions of shows, which creators submit to be included for discovery. By default, Apple Podcasts makes the shows included within the directory available to third party apps and services.

Note: Apple Podcasts is always plural and we encourage you to say listen/follow/subscribe “on” Apple Podcasts. Apple Music is the app customers use for music content and iTunes was the previous app for podcasts on Apple devices.

Podcast: Refers to the content type.
Episode: Refers to a single file within a Podcast.
Channel: Refers to a group of shows.
Show: Refers to a collection of podcast episodes.
Trailer: Refers to a promotional episode for the show.
Bonus: Refers to an extra podcast episode, whether free or subscriber-only.
Follow: Listeners can follow a podcast to automatically download and receive notifications for new episodes. Followed podcasts also appear in the Listen Now and Library tabs.
Subscribe: Listeners can purchase subscriptions to unlock premium benefits.
Subscribers: Listeners who purchased a subscription to a paid show or channel.
Apple Podcasts Subscriptions: The name of the feature that allows podcasters to monetize their podcasts by offering premium audio experiences to their listeners.
Subscriber Show: A podcast that offers premium benefits for a single show.
Subscriber Channel: A channel that offers premium benefits for a collection of podcasts.
Subscription Benefits:
- Ad-free listening. Let subscribers focus on the story.
- Additional episodes. Give subscribers more to love with extra episodes.
- Early access. Offer subscribers new episodes before everyone else.
- Subscriber-only shows. Give subscribers shows that are only available to them.
- Archive access. Unlock access to all the past episodes.
Apple Podcasters Program: The name of the program that podcasters are required to join in order to offer subscriptions on Apple Podcasts.