相关文章推荐
粗眉毛的高山
·
Google AdWords ...
·
1 年前
·
粗眉毛的高山
·
监测网页推广活动| Adjust Help ...
·
1 年前
·
粗眉毛的高山
·
Google ...
·
1 年前
·
粗眉毛的高山
·
谷歌广告(Google Ads )新手教程- 知乎
·
1 年前
·
粗眉毛的高山
·
谷歌展示类广告几大误区总结| BYO MEDIA
·
1 年前
·
小百科
›
每个广告组有多少广告:如何用到谷歌广告轮转| 南京·未迟| Google ...
Google AdWords
广告
市场营销
ads
轮播
粗眉毛的高山
1 年前
</noscript> <a class="skip-link screen-reader-text" href="#content" role="link" title="Skip to content"> Skip to content</a><div class="hfeed site" id="page"><header class="site-header ast-primary-submenu-animation-fade header-main-layout-1 ast-primary-menu-enabled ast-menu-toggle-link ast-mobile-header-inline ast-above-header-mobile-inline ast-below-header-mobile-stack" id="masthead" itemtype="https://schema.org/WPHeader" itemscope="itemscope" itemid="#masthead"><div class="main-header-bar-wrap"><div class="main-header-bar"><div class="ast-container"><div class="ast-flex main-header-container"><div class="site-branding"><div class="ast-site-identity" itemtype="https://schema.org/Organization" itemscope="itemscope"> <span class="site-logo-img"><a href="https://www.advich.com/" class="custom-logo-link" rel="home"><img width="447" height="165" src="https://www.advich.com/wp-content/uploads/2020/08/cropped-产品logo-03.png" class="custom-logo" alt="cropped 产品logo 03"/></a><a href="https://www.advich.com/" class="sticky-custom-logo" rel="home" itemprop="url"><img width="447" height="201" src="https://www.advich.com/wp-content/uploads/2020/08/产品logo-03.png" class="custom-logo" alt="产品logo 03" loading="lazy"/></a></span></div></div><div class="ast-mobile-menu-buttons"><div class="ast-button-wrap"> <button type="button" class="menu-toggle main-header-menu-toggle ast-mobile-menu-buttons-minimal " aria-controls="primary-menu" aria-expanded="false"> <span class="screen-reader-text">Main Menu</span> <span class="ast-icon icon-menu-bars"><span class="menu-toggle-icon"/></span> </button></div></div><div class="ast-main-header-bar-alignment"><div class="main-header-bar-navigation"><nav class="site-navigation ast-flex-grow-1 navigation-accessibility" id="primary-site-navigation" aria-label="Site Navigation" itemtype="https://schema.org/SiteNavigationElement" itemscope="itemscope"><div class="main-navigation"><ul id="primary-menu" class="main-header-menu ast-menu-shadow ast-nav-menu ast-flex ast-justify-content-flex-end submenu-with-border astra-menu-animation-fade ast-mega-menu-enabled"><li id="menu-item-6680" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-6680"><a href="https://www.advich.com/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">首页</span><span class="sub-arrow"/></a></li><li id="menu-item-6682" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6682"><a href="https://www.advich.com/gads/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">搜索营销</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-6681" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6681"><a href="https://www.advich.com/gads/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Google Ads广告推广</span></a></li><li id="menu-item-6683" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6683"><a href="https://www.advich.com/yandex/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Yandex广告推广</span></a></li><li id="menu-item-6684" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6684"><a href="https://www.advich.com/bingads/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Bing Ads广告推广</span></a></li></ul></li><li id="menu-item-6685" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6685"><a href="https://www.advich.com/fb/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">社媒营销</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-6686" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6686"><a href="https://www.advich.com/linkedin-2/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Linkedin广告推广</span></a></li><li id="menu-item-6687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6687"><a href="https://www.advich.com/fb/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Facebook广告推广</span></a></li></ul></li><li id="menu-item-6688" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6688"><a href="https://www.advich.com/ytb/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">视频营销</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-6689" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6689"><a href="https://www.advich.com/tiktok/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Tiktok广告推广</span></a></li><li id="menu-item-6690" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6690"><a href="https://www.advich.com/ytb/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">YouTube广告推广</span></a></li></ul></li><li id="menu-item-7543" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7543"><a href="https://www.advich.com/seo/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">谷歌SEO</span><span class="sub-arrow"/></a></li><li id="menu-item-7816" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7816"><a href="https://www.advich.com/shopify/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">Shopify</span><span class="sub-arrow"/></a></li><li id="menu-item-6691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6691"><a href="https://www.advich.com/smart-tools/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">营销工具</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-6692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6692"><a href="https://www.advich.com/data-insight/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">数据洞察</span></a></li><li id="menu-item-6693" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6693"><a href="https://www.advich.com/smart-tools/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">智能工具</span></a></li></ul></li><li id="menu-item-7103" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-7103"><a href="https://www.advich.com/b2b/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">解决方案</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-7085" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7085"><a href="https://www.advich.com/b2b/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">B2B整合营销</span></a></li><li id="menu-item-6701" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6701"><a href="https://www.advich.com/b2cpromotion/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">B2C网站推广</span></a></li><li id="menu-item-7375" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7375"><a href="https://www.advich.com/zzfw/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">跨境供应链</span></a></li></ul></li><li id="menu-item-6705" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6705"><a href="https://www.advich.com/news/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">新闻资讯</span><span class="ast-icon icon-arrow"/><span class="sub-arrow"/></a><button class="ast-menu-toggle" aria-expanded="false"><span class="screen-reader-text">Menu Toggle</span><span class="ast-icon icon-arrow"/></button><ul class="sub-menu"><li id="menu-item-7621" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7621"><a href="https://www.advich.com/xsxy/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">橡树学院</span></a></li><li id="menu-item-6706" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6706"><a href="https://www.advich.com/news/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">公司新闻</span></a></li><li id="menu-item-6704" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6704"><a href="https://www.advich.com/trade/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">行业知识</span></a></li><li id="menu-item-6703" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6703"><a href="https://www.advich.com/faq/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">常见问题</span></a></li></ul></li><li id="menu-item-6707" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6707"><a href="https://www.advich.com/about-us/" class="menu-link"><span class="ast-icon icon-arrow"/><span class="menu-text">关于我们</span><span class="sub-arrow"/></a></li></ul></div></nav></div></div></div></div></div></div></header><div id="content" class="site-content"><div class="ast-container"><div id="primary" class="content-area primary"><main id="main" class="site-main"><div data-elementor-type="single" data-elementor-id="245" class="elementor elementor-245 elementor-location-single post-14476 post type-post status-publish format-standard hentry category-trade ast-article-single" data-elementor-settings="[]"><div class="elementor-section-wrap"><section class="elementor-section elementor-top-section elementor-element elementor-element-8ea12ea elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="8ea12ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c8d92e" data-id="9c8d92e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"/></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5f423c04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f423c04" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3632c56b" data-id="3632c56b" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-259e4b5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="259e4b5" data-element_type="widget" data-widget_type="theme-post-title.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">每个广告组有多少广告:如何使用谷歌广告轮换</h1></div></div><div class="elementor-element elementor-element-79ba61c elementor-mobile-align-center elementor-widget elementor-widget-post-info" data-id="79ba61c" data-element_type="widget" data-widget_type="post-info.default"><div class="elementor-widget-container"><ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"><li class="elementor-icon-list-item elementor-repeater-item-ba9c996 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar"/> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> 2022-11-14 </span></li><li class="elementor-icon-list-item elementor-repeater-item-d7670a7 elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-clock"/> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time"> 11:30 </span></li><li class="elementor-icon-list-item elementor-repeater-item-9df6521 elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-tags"/> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://www.advich.com/category/trade/" class="elementor-post-info__terms-list-item">行业资讯</a> </span> </span></li></ul></div></div><div class="elementor-element elementor-element-d9851da elementor-widget elementor-widget-theme-post-content" data-id="d9851da" data-element_type="widget" data-widget_type="theme-post-content.default"><div class="elementor-widget-container"><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">单个广告可能会限制您的 PPC 广告系列的潜力,这就引出了一个问题:每个广告组有多少广告是最好的?</span><span style="vertical-align: inherit;">答案是 3(三)。</span><span style="vertical-align: inherit;">每个广告组至少应该有 3 个广告,这样它可以帮助系统优化性能,您还可以检查哪些广告对您的受众来说效果很好。</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 80%;" src="https://www.advich.com/wp-content/uploads/2022/11/how-many-ads-per-ad-group.png" alt="每个广告组有多少个广告"/></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">付费广告依靠数据蓬勃发展,获得的数据越多越好。</span><span style="vertical-align: inherit;">借助基于收集和分析数据的策略,您可以测试和监控不同的广告变体,并评估结果以找出适合您的特定业务、目标和受众的方法。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">在本文中,我们将讨论每个广告组有多少广告是最佳的,并说明如何使用 Google Ads 轮播来实现 PPC 广告系列所需的平衡。</span></span></p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Google Ads 中每个广告组应该有多少广告?</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">单个关键字广告组 (SKAG) 有其优点,但一般来说,建议每个广告组中至少有 3 个广告。</span><span style="vertical-align: inherit;">通过包含多个广告,您可以进行细微变化的 A/B 测试,以查看哪些广告效果更好,哪些广告效果不佳。</span><span style="vertical-align: inherit;">选择表现最佳的广告,暂停其余广告并轮换投放新的测试广告。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">对测试元素的数据洞察力为您提供优化 PPC 广告活动的知识,这反过来又会导致更明智的广告决策和更好的结果。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">您可以详细了解如何构建搜索网络广告系列。</span></span></p><p> </p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">什么是 Google Ads 中的广告轮播?</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">广告轮播是 Google Ads 中一项可自定义的广告系列设置,可自动轮播您广告组中的广告,以优化在搜索网络和展示广告网络中的效果。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">通过机器学习,Google Ads 可以确定效果最好的广告并更频繁地展示它们。</span><span style="vertical-align: inherit;">或者,您可以选择希望向目标受众展示更多的广告,并配置设置以确定广告组中每个广告的投放频率。</span></span></p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Google Ads 中有哪些广告轮播选项?</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">选择正确的广告轮播设置很重要,因为这将决定您的最佳广告是否展示给正确的潜在客户。</span><span style="vertical-align: inherit;">广告自动化就是在正确的时间向正确的人展示正确的广告。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">因此,除了计算每个广告组有多少广告外,您还必须考虑哪种轮播选项最好。</span><span style="vertical-align: inherit;">让我们仔细看看您的选择:</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-1.jpg" alt="广告轮播"/></p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">1.优化:首选效果最好的广告</span></span></h3><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">借助此设置,Google Ads 将使用其先进的人工智能 (AI) 技术自动轮播和优化您的广告,以实现最大的点击量(如果您使用智能出价策略,则实现最大的转化)。</span><span style="vertical-align: inherit;">在每次拍卖中,Google 都会考虑一系列上下文信号来选择并展示最佳广告,包括:</span></span></p><ul><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">设备</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">物理位置和位置意图</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">时间</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">再营销列表</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">广告特征</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">语</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">浏览器和操作系统</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">人口统计</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">关键字和搜索查询</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">搜索网络合作伙伴</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">网络展示位置</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">网站行为</span></span></li><li><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">产品属性</span></span></li></ul><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">那么,每个广告组有多少广告最适合此设置?</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">如果您有一个优化的广告轮播,每个广告组包含三个或更多广告,您可以增加展示次数和广告点击次数。</span><span style="vertical-align: inherit;">您提供的广告越多,预期效果就越好,因为 Google 的 AI 在优化您的广告时可以处理更多数据。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">如果您的首要任务是提高转化率,您应该尝试智能出价,因为这可以帮助您根据转化的可能性调整关键字出价。</span><span style="vertical-align: inherit;">然后,Google Ads 会选择最有可能产生该转化的广告。</span></span></p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">它是如何工作的?</span></span></h3><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">随着数据的积累,上述信号将表明哪些广告在统计上更有可能提供理想的结果。</span><span style="vertical-align: inherit;">如果您使用智能出价,Google Ads 预计会带来点击和转化的广告将比广告组中的其他广告更频繁地参与竞价。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">如果单个广告组中的所有广告都具有相似的效果水平,Google 将继续均匀地轮换广告。</span></span></p><p> </p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">2.不优化:无限轮播广告</span></span></h3><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第二个选项,无限期轮</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">播广告,</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">将无限期地均匀轮播组中的所有广告。</span><span style="vertical-align: inherit;">此外,它还让每个广告进入相同数量的拍卖。</span><span style="vertical-align: inherit;">这样做的好处是您有充足的机会对每个广告进行彻底的 A/B 测试,以便您可以确定表现最佳的广告。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">因此,您可以更好地控制优化广告的方式,对于喜欢进行大量分析和制定战略以实现目标的人来说,此选项是一个不错的选择。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">根据您在广告系列上的花费,您可能会收集大量有价值的数据,以根据您的决定来确定哪些广告效果最佳。</span><span style="vertical-align: inherit;">借助这些见解,您可以做出明智的调整以提高广告系列的效果。</span></span></p><p> </p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">它是如何工作的?</span></span></h3><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">使用“无限期轮播广告”选项,广告组中投放的广告的展示次数百分比将比其他广告轮播选项更均匀。</span><span style="vertical-align: inherit;">但是,由于广告质量各不相同,并且质量是广告评级的关键因素,因此每个广告的展示次数百分比可能并不完全均匀。</span><span style="vertical-align: inherit;">高质量的广告可能会出现在搜索结果的第一页,而质量低的广告可能会出现在搜索结果的第二页,从而覆盖的用户数量较少。</span></span></p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">3. 优化转化(不支持)</span></span></h3><p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Optimize for Conversions</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">是一种较旧的设置,它依赖于历史数据,使 Google Ads 能够分析数据并选择最有可能带来转化的广告。</span><span style="vertical-align: inherit;">优化广告系列投放以关注转化的推荐方法是使用智能出价。</span><span style="vertical-align: inherit;">它不再受支持,因此如果您在 Google Ads 中选择了此选项,它将自动重置为上述优化设置。</span></span></p><h3><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">4. 均匀旋转(不支持)</span></span></h3><p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">均匀旋转是另一种传统设置,与上面讨论的</span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">无限旋转</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">设置几乎相同</span><span style="vertical-align: inherit;">。</span><span style="vertical-align: inherit;">最大的不同是 Google Ads 会在 90 天后自动优化所有广告。</span></span></p><p> </p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">如何在 Google Ads 中配置广告轮播</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">当您在 Google Ads 中创建新的 PPC 广告系列时,导航到“其他设置”以从头开始设置您的广告轮播。</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-2.jpg" alt="广告轮播"/></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">但是,如果这是针对现有广告系列,您可以按照以下步骤更改轮播设置:</span></span></p><p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第 1 步:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">打开谷歌广告</span></span></p><p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第 2 步:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">选择广告系列</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-3.jpg" alt="广告轮播"/></p><p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第 3 步:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">选择</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">设置 > 广告系列设置</span></span></em></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-4.jpg" alt="广告轮播"/></p><p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第 4 步:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">选择您要更改的广告系列,然后</span><span style="vertical-align: inherit;">从顶部菜单栏中选择</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">“编辑” 。</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">从下拉菜单中,选择</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">“更改广告轮播</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">”。</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-5.jpg" alt="广告轮播"/></p><p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">第 5 步:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">在此处更改设置,然后选择</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">“应用”</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">以确认更改。</span></span></p><p><img class="alignnone size-full wp-image-4345" style="max-width: 100%;" src="https://www.advich.com/wp-content/uploads/2022/11/ad-rotation-6.jpg" alt="广告轮播"/></p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">轮播广告与优化广告:哪个更好?</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">在 Google Ads 中,默认设置是</span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">优化,</span></span></em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">因此效果最好的广告(点击率 (CTR) 较高的广告)将比广告组中的其他广告更频繁地展示。</span><span style="vertical-align: inherit;">然而,点击并不是成功的晴雨表。</span><span style="vertical-align: inherit;">相反,您希望以下载、注册、潜在客户和销售的形式增加转化。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">借助广告轮播,每个广告组有多少广告都无关紧要,因为 Google 会强制所有广告彼此一样频繁地展示。</span><span style="vertical-align: inherit;">这样做可能更有利可图,因为平台可以确定哪些广告最适合您的目标。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">为了说明这一点,请考虑下面的示例,其中您有一个包含两个广告的广告组 – 广告 A 和广告 B。广告设置为轮播,因此每个广告在一个月内显示 2,000 次。</span><span style="vertical-align: inherit;">以下是您可以期待的结果:</span></span></p><ul><li><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">广告 A:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> 2,000 次展示,3.0% CTR,60 次点击</span></span></li><li><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">广告 B:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> 2,000 次展示,1.75% CTR,35 次点击</span></span></li><li><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">广告组总计:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> 4,000 次展示。</span><span style="vertical-align: inherit;">平均点击率 2.37% 和 95 次点击</span></span></li></ul><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">现在,如果将广告设置为优化呢?</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">在这种情况下,Google 会根据其较高的 CTR 更频繁地选择 Ad a。</span><span style="vertical-align: inherit;">这样一来,此广告将带来更多点击。</span><span style="vertical-align: inherit;">但是,重要的是转换。</span><span style="vertical-align: inherit;">您应该密切关注这些点击是否会带来转化。</span><span style="vertical-align: inherit;">如果他们不这样做,您可能会在广告上花费更多,而投资回报率 (ROI) 几乎没有改善。</span></span></p><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">常见问题解答:</span></span></h2><h2><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">每个广告组应实施多少广告?</span></span></h2><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">每个广告组应实施三到五个。</span></span></p><p> </p><h4><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">包起来</span></span></h4><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">了解每个广告组有多少广告只是难题的一部分。</span><span style="vertical-align: inherit;">理想情况下,您应该在每组中至少使用 3 个或更多广告。</span><span style="vertical-align: inherit;">除此之外,您还应该优先考虑广告轮播,因为此功能可帮助您通过数据洞察来优化广告质量和效果。</span></span></p><p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Google Ads 是关于测试和监控的,通过广告轮播,您可以确定每个广告组中的最佳广告,并进行所需的更改,以在您的 PPC 广告系列中产生更多点击和更高的投资回报率。</span></span></p></div></div><div class="elementor-element elementor-element-d0eb7d4 elementor-widget elementor-widget-post-navigation" data-id="d0eb7d4" data-element_type="widget" data-widget_type="post-navigation.default"><div class="elementor-widget-container"><div class="elementor-post-navigation"><div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://www.advich.com/ggtgpzldyx/" rel="prev"><span class="elementor-post-navigation__link__prev"><span class="post-navigation__prev--label">上一篇</span><span class="post-navigation__prev--title">谷歌推广PPC之旅的有效谷歌广告基础学习指南</span></span></a></div><div class="elementor-post-navigation__next elementor-post-navigation__link"> <a href="https://www.advich.com/smsggfxkcr/" rel="next"><span class="elementor-post-navigation__link__next"><span class="post-navigation__next--label">下一篇</span><span class="post-navigation__next--title">什么是谷歌分析课程:如何衡量网站性能</span></span></a></div></div></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f85402" data-id="2f85402" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-section elementor-inner-section elementor-element elementor-element-d578c91 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d578c91" data-element_type="section" data-settings="{"sticky":"top","sticky_offset":60,"sticky_effects_offset":160,"sticky_on":["desktop","tablet","mobile"]}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2548deb" data-id="2548deb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b053b1f uael-heading-align-left elementor-widget elementor-widget-uael-table-of-contents" data-id="b053b1f" data-element_type="widget" data-settings="{"sticky":"top","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0}" data-widget_type="uael-table-of-contents.default"><div class="elementor-widget-container"><div class="uael-toc-main-wrapper" data-headings="h2"><div class="uael-toc-wrapper"><div class="uael-toc-header"> <span class="uael-toc-heading elementor-inline-editing" data-elementor-setting-key="heading_title" data-elementor-inline-editing-toolbar="basic">文章目录</span></div><div class="uael-toc-toggle-content"><div class="uael-toc-content-wrapper"><ul data-toc-headings="headings" class="uael-toc-list uael-toc-list-disc" data-scroll="" data-scroll-offset-mobile="" data-scroll-offset-tablet="" data-scroll-offset=""/></div></div><div class="uael-toc-empty-note"> <span>Add a header to begin generating the table of contents</span></div></div></div></div></div><div class="elementor-element elementor-element-cb798b4 elementor-widget elementor-widget-wp-widget-recent-posts" data-id="cb798b4" data-element_type="widget" data-widget_type="wp-widget-recent-posts.default"><div class="elementor-widget-container"><h5>最新文章</h5><nav role="navigation" aria-label="最新文章"><ul><li> <a href="https://www.advich.com/gzcjdscwjq/">10个最常见的SEM错误及其避免方法</a></li><li> <a href="https://www.advich.com/zmggzszspk/">在Microsoft广告中设置视频扩展的5个简单步骤</a></li><li> <a href="https://www.advich.com/tzztbxbjdg/">停止暂停表现不佳的Google广告活动并增加您的帐户</a></li><li> <a href="https://www.advich.com/mfbxdssdmt/">Microsoft Advertising发布新的搜索多媒体广告</a></li><li> <a href="https://www.advich.com/mxbycpfbhg/">Microsoft Advertising宣布7月产品发布和更新</a></li></ul></nav></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></main></div></div></div><footer class="site-footer" id="colophon" itemtype="https://schema.org/WPFooter" itemscope="itemscope" itemid="#colophon"><div class="ast-small-footer footer-sml-layout-1"><div class="ast-footer-overlay"><div class="ast-container"><div class="ast-small-footer-wrap"><div class="ast-small-footer-section ast-small-footer-section-1"> Copyright © 2023 <span class="ast-footer-site-title">跨境数字营销专家 | 江苏未迟数字技术有限公司 | Google 出海体验中心</span> | <a href="https://www.advich.com/">Google网站推广</a>| <a href="https://www.advich.com/">谷歌竞价</a>| <a href="https://www.advich.com/">谷歌广告</a></div></div></div></div></div></footer></div> <a id="ast-scroll-top" class="ast-scroll-top-icon ast-scroll-to-top-right" data-on-devices="both"> <span class="ast-icon icon-arrow"/> <span class="screen-reader-text">Scroll to Top</span> </a><div data-elementor-type="popup" data-elementor-id="584" class="elementor elementor-584 elementor-location-popup" data-elementor-settings="{"triggers":[],"timing":{"devices_devices":["tablet","mobile"],"devices":"yes"}}"><div class="elementor-section-wrap"><section class="elementor-section elementor-top-section elementor-element elementor-element-cf8c6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf8c6c3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c334215" data-id="c334215" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a0e68f5 uael-wpf-button-center uael-wpf-style-box uael-wpf-input-size-sm uael-wpf-btn-size-sm uael-wpf-highlight-style-default elementor-widget elementor-widget-uael-wpf-styler" data-id="a0e68f5" data-element_type="widget" data-widget_type="uael-wpf-styler.default"><div class="elementor-widget-container"><div class="uael-wpf-container"><div class="uael-wpf uael-wpf-style elementor-clickable"><p class="wpforms-title">联系我们</p></div></div></div></div><div class="elementor-element elementor-element-2d0ea3f uael-wpf-button-justify uael-wpf-style-box uael-wpf-input-size-sm uael-wpf-btn-size-sm uael-wpf-highlight-style-default elementor-widget elementor-widget-uael-wpf-styler" data-id="2d0ea3f" data-element_type="widget" data-widget_type="uael-wpf-styler.default"><div class="elementor-widget-container"><div class="uael-wpf-container"><div class="uael-wpf uael-wpf-style elementor-clickable"><div class="wpforms-container wpforms-container-full" id="wpforms-1553"><form id="wpforms-form-1553" class="wpforms-validate wpforms-form" data-formid="1553" method="post" enctype="multipart/form-data" action="/mgggzydsgg/"><div class="wpforms-field-container"><div id="wpforms-1553-field_0-container" class="wpforms-field wpforms-field-name wpforms-one-half wpforms-first" data-field-id="0"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-1553-field_0">姓名 <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1553-field_0" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][0]" placeholder="姓名 *" required=""/></div><div id="wpforms-1553-field_1-container" class="wpforms-field wpforms-field-email wpforms-one-half" data-field-id="1"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-1553-field_1">电子邮件 <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-1553-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" placeholder="电子邮件 *" required=""/></div><div id="wpforms-1553-field_7-container" class="wpforms-field wpforms-field-phone" data-field-id="7"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-1553-field_7">联系电话</label><input type="tel" id="wpforms-1553-field_7" class="wpforms-field-large" name="wpforms[fields][7]" placeholder="联系电话"/></div><div id="wpforms-1553-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-1553-field_2">留言 <span class="wpforms-required-label">*</span></label><textarea id="wpforms-1553-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" placeholder="留言 *" required=""/></div><div id="wpforms-1553-field_6-container" class="wpforms-field wpforms-field-hidden" data-field-id="6"><input type="hidden" id="wpforms-1553-field_6" name="wpforms[fields][6]" value="每个广告组有多少广告:如何使用谷歌广告轮换 https://www.advich.com/mgggzydsgg/"/></div><div id="wpforms-1553-field_8-container" class="wpforms-field wpforms-field-captcha" data-field-id="8"><label class="wpforms-field-label" for="wpforms-1553-field_8">Captcha <span class="wpforms-required-label">*</span></label><div class="wpforms-captcha-math"> <span class="wpforms-captcha-equation"> <span class="n1"/> <span class="cal"/> <span class="n2"/> <span class="e">=</span> </span> <input type="text" id="wpforms-1553-field_8" class="wpforms-field-medium wpforms-field-required a" data-rule-wpf-captcha="math" name="wpforms[fields][8][a]" required=""/> <input type="hidden" name="wpforms[fields][8][cal]" class="cal"/> <input type="hidden" name="wpforms[fields][8][n2]" class="n2"/> <input type="hidden" name="wpforms[fields][8][n1]" class="n1"/></div></div></div><div class="wpforms-field wpforms-field-hp"><label for="wpforms-1553-field-hp" class="wpforms-field-label">Message</label><input type="text" name="wpforms[hp]" id="wpforms-1553-field-hp" class="wpforms-field-medium"/></div><div class="wpforms-submit-container"><input type="hidden" name="wpforms[id]" value="1553"/><input type="hidden" name="wpforms[author]" value="1"/><input type="hidden" name="wpforms[post_id]" value="14476"/><button type="submit" name="wpforms[submit]" class="wpforms-submit " id="wpforms-submit-1553" value="wpforms-submit" aria-live="assertive" data-alt-text="提交中..." data-submit-text="提交">提交</button></div></form></div></div></div></div></div></div></div></div></div></div></section></div></div> </body>
推荐文章
粗眉毛的高山
·
Google AdWords 广告投放终极检查清单- 知乎
1 年前
粗眉毛的高山
·
监测网页推广活动| Adjust Help Center
1 年前
粗眉毛的高山
·
Google Adwords广告正确投放方式(Google Ads 营销) - 知乎
1 年前
粗眉毛的高山
·
谷歌广告(Google Ads )新手教程- 知乎
1 年前
粗眉毛的高山
·
谷歌展示类广告几大误区总结| BYO MEDIA
1 年前