Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place display ads on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. Here’s how to pick the right display advertising partner for your publishing business.

What Is a Display Ad Network?

Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. They are usually clickable and lead users to a landing page, contact form, website, or another destination.

Display ad networks make display advertising possible . In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory . This way, they can monetize content and website traffic without necessarily requiring subscriptions or purchases from their users.

How to Choose a Display Ad Network?

If you’re planning to serve display ads on your website and/or apps, you will need a display ad network to do so. However, you shouldn’t just go for any ad network that sounds good. Instead, ensure you know exactly what you need and make an informed decision. Let’s take a look at some of the most important features to look for.

The Best Display Ad Networks Have Omnichannel Monetization

The ad network you choose should support omnichannel monetization . In other words, it should enable you to monetize on multiple platforms, operating systems, and devices. For example, if you have an OTT streaming service with a website and an OTT, CTV , or mobile app for various operating systems, your ad network should be able to serve display ads on all of them.

Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones.

Look for Various Audience Targeting Options

Proper audience targeting is one of the key components of successful advertising campaigns. Behavioral targeting allows you to specify the audience in terms of their search history and online footprint. You can also target an audience based on their interests, age, location, and other factors. Contextual targeting , on the other hand, matches the content of an ad to the content of the website where it is displayed.

In general, a good ad network should support as many targeting methods as possible . This will ensure that the ads on your website perform well, which will, in turn, generate more ad yield and increase your revenue.

Performance Reporting and Analytics Are Important in Display Ad Networks

One of the biggest advantages of digital over traditional advertising is the ability to track campaign performance in real time . This also allows for adjustments during the course of the campaign in order to maximize its performance. Needless to say, ad optimization will also bring better results and more ad revenue.

Top 15 Display Ad Networks for Publishers

Knowing what to look for in an ad network is half the battle. Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers :

However, these high standards go for publishers too. For example, if you would like your website to be a part of the Google ADX network, you need to maintain minimum monthly traffic of 5 million active users.

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. In other words, Google supports all kinds of ad formats for different purposes . Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you.

In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition).

Key Features:

2. TargetVideo Premium Ad Marketplace

BidVertiser is an Israel-based direct advertising network with extensive in-house tools. The platform boasts over 80,000 clients worldwide, both on the publishing and advertising side.

BidVertiser doesn’t maintain any clear criteria on monthly website traffic, although they state that only websites with high-quality traffic (i.e., not bought clicks from traffic exchanges) will be able to join the platform. Other criteria include quality content, more than three months of activity, and regularly updated pages.

The criteria might be strict, but BidVertiser is certainly worth it . The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Finally, all three basic monetization models are available — CPM, CPC, and CPA.

Key Features:

5. Airnow Media

Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app monetization platform . It serves as an advertising partner for mobile-based advertisers. In other words, it primarily serves display (and other) ads on mobile apps and browsers, although it does have support for CTV advertising . Airnow Media features a network of over 150,000 opt-in apps.

This is a programmatic ad platform with real-time bidding. It features tools such as fully customizable ad templates, detailed audience targeting options, and real-time performance tracking and reporting.

Key Features:

6. Leadbolt

Yahoo’s web browser might not be as popular as Google’s, but it is thriving in the ad tech department . The platform contains both an SSP and a DSP and features an extensive set of tools for advertisers and publishers.

Yahoo supports basically every transaction model out there , from header bidding to programmatic direct and guaranteed deals. The platform maintains a constant high level of ad demand, which also translates to high fill rates. Detailed reports and a set of ad optimization tools are available to Yahoo’s publishers too. Lastly, extensive omnichannel support ensures ads can be served on a variety of devices and platforms.

Key Features:

8. Epom

9. Vibrant Media

Vibrant Media is a robust ad network with features that give publishers extensive control over their ad inventory. For example, publishers can set the maximum number of ads on each of their pages, block or restrict certain types of ads or even certain advertisers, get access to a unified performance report, and so much more.

On top of this, Vibrant Media is one of the pioneers of contextual advertising. The platform uses natural language processing technology to match ads to on-page content and maximize ad yield this way.

Key Features:

11. Media.net

12. ReklamStore

14. Monetag (Formerly PropellerAds)

Are you ready to get started with display advertising? Then it’s time to take your pick of the best ad network for your needs and requirements.

Why not give TargetVideo Premium Ad Marketplace a shot? Our comprehensive ad network will ensure you get the most out of placing display ads on your website. With state-of-the-art features, including detailed analytics, an array of supported ad formats, and real-time bidding, you can focus on running your publishing business, while we do the work to ensure a steady stream of ad revenue.

· Premium Google ADX Demand
· Omnichannel Monetization
· Rich Selection of Video Ad Formats
· Real-Time Performance Tracking
· Automated Reporting Start Monetizing Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.