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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update:
18 Sep 2023
CET
Top 20 Ad Networks SDKs Used in Android Apps on Google Play
What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.
Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.
At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.
The following shows a small excerpt of the data available via our APIs , file dumps , Explorer , and SDK Explorer .
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.
The 20 most widely-integrated ad networks SDKs:
- Google Ads AdMob
- Facebook Audience Network
- Unity Ads
- IAB OM Open Measurement OMSDK
- AppLovin MAX
- Start.io Startapp
- ironSource
- AdColony
- Vungle
- AppNext
- Pangle ByteDance TikTok UnionAD
- Google Interactive Media Ads IMA
- InMobi Mobile Ads
- Mintegral mbbanner
- Chartboost
- Tapjoy
- MoPub by AppLovin
- DT Exchange by Digital Turbine
- Amazon Ads - Transparent Ad Marketplace
- Moat
1
st
Google Ads AdMob
Check “ Google Ads AdMob ” SDK InsightsAmong all apps utilizing ad networks SDKs, 90.70 % have integrated Google Ads AdMob . This accounts for 88% of app downloads within the ad networks SDK category.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
Total Apps
1.36m
App Share
90.70
%
Apps
1.05m
Games
306.25k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob .
2
nd
Facebook Audience Network
Check “ Facebook Audience Network ” SDK InsightsAmong all apps utilizing ad networks SDKs, 27.72 % have integrated Facebook Audience Network . This accounts for 88% of app downloads within the ad networks SDK category.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
Total Apps
411.94k
App Share
27.72
%
Apps
331.13k
Games
80.80k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network .
3
rd
Unity Ads
Check “ Unity Ads ” SDK InsightsAmong all apps utilizing ad networks SDKs, 18.58 % have integrated Unity Ads . This accounts for 88% of app downloads within the ad networks SDK category.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
Total Apps
327.09k
App Share
18.58
%
Apps
155.71k
Games
171.39k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Unity Ads .
4
th
IAB OM Open Measurement OMSDK
Check “ IAB OM Open Measurement OMSDK ” SDK InsightsAmong all apps utilizing ad networks SDKs, 10.94 % have integrated IAB OM Open Measurement OMSDK . This accounts for 88% of app downloads within the ad networks SDK category.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
Total Apps
266.24k
App Share
10.94
%
Apps
177.50k
Games
88.75k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK .
5
th
AppLovin MAX
Check “ AppLovin MAX ” SDK InsightsAmong all apps utilizing ad networks SDKs, 12.14 % have integrated AppLovin MAX . This accounts for 88% of app downloads within the ad networks SDK category.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
Total Apps
222.02k
App Share
12.14
%
Apps
136.94k
Games
85.08k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use AppLovin MAX .
6
th
Start.io Startapp
Check “ Start.io Startapp ” SDK InsightsAmong all apps utilizing ad networks SDKs, 15.34 % have integrated Start.io Startapp . This accounts for 88% of app downloads within the ad networks SDK category.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
Total Apps
176.26k
App Share
15.34
%
Apps
165.35k
Games
10.90k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Start.io Startapp .
7
th
ironSource
Check “ ironSource ” SDK InsightsAmong all apps utilizing ad networks SDKs, 6.77 % have integrated ironSource . This accounts for 88% of app downloads within the ad networks SDK category.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
Total Apps
144.09k
App Share
6.77
%
Apps
83.46k
Games
60.63k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use ironSource .
8
th
AdColony
Check “ AdColony ” SDK InsightsAmong all apps utilizing ad networks SDKs, 8.00 % have integrated AdColony . This accounts for 88% of app downloads within the ad networks SDK category.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
Total Apps
113.43k
App Share
8.00
%
Apps
66.76k
Games
46.67k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use AdColony .
9
th
Among all apps utilizing ad networks SDKs, 4.48 % have integrated Vungle . This accounts for 88% of app downloads within the ad networks SDK category.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
Total Apps
62.81k
App Share
4.48
%
Apps
17.43k
Games
45.39k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Vungle .
10
th
AppNext
Check “ AppNext ” SDK InsightsAmong all apps utilizing ad networks SDKs, 4.55 % have integrated AppNext . This accounts for 88% of app downloads within the ad networks SDK category.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
Total Apps
55.24k
App Share
4.55
%
Apps
50.08k
Games
5.16k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use AppNext .
11
th
Pangle ByteDance TikTok UnionAD
Check “ Pangle ByteDance TikTok UnionAD ” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.64 % have integrated Pangle ByteDance TikTok UnionAD . This accounts for 88% of app downloads within the ad networks SDK category.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
Total Apps
51.27k
App Share
1.64
%
Apps
20.04k
Games
31.23k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD .
12
th
Google Interactive Media Ads IMA
Check “ Google Interactive Media Ads IMA ” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.56 % have integrated Google Interactive Media Ads IMA . This accounts for 88% of app downloads within the ad networks SDK category.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
Total Apps
48.12k
App Share
1.56
%
Apps
45.01k
Games
3.10k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA .
13
th
InMobi Mobile Ads
Check “ InMobi Mobile Ads ” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.13 % have integrated InMobi Mobile Ads . This accounts for 88% of app downloads within the ad networks SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Total Apps
43.10k
App Share
3.13
%
Apps
13.25k
Games
29.85k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads .
14
th
Mintegral mbbanner
Check “ Mintegral mbbanner ” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.17 % have integrated Mintegral mbbanner . This accounts for 88% of app downloads within the ad networks SDK category.
Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.
Total Apps
38.21k
App Share
1.17
%
Apps
8.37k
Games
29.84k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner .
15
th
Chartboost
Check “ Chartboost ” SDK InsightsAmong all apps utilizing ad networks SDKs, 4.90 % have integrated Chartboost . This accounts for 88% of app downloads within the ad networks SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Total Apps
37.54k
App Share
4.90
%
Apps
6.38k
Games
31.16k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Chartboost .
16
th
Among all apps utilizing ad networks SDKs, 2.72 % have integrated Tapjoy . This accounts for 88% of app downloads within the ad networks SDK category.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
Total Apps
30.81k
App Share
2.72
%
Apps
6.47k
Games
24.34k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Tapjoy .
17
th
MoPub by AppLovin
Check “ MoPub by AppLovin ” SDK InsightsAmong all apps utilizing ad networks SDKs, 4.07 % have integrated MoPub by AppLovin . This accounts for 88% of app downloads within the ad networks SDK category.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
Total Apps
29.34k
App Share
4.07
%
Apps
25.21k
Games
4.14k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin .
18
th
DT Exchange by Digital Turbine
Check “ DT Exchange by Digital Turbine ” SDK InsightsAmong all apps utilizing ad networks SDKs, <1 % have integrated DT Exchange by Digital Turbine . This accounts for 88% of app downloads within the ad networks SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Total Apps
27.35k
App Share
<1
%
Apps
3.89k
Games
23.46k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine .
19
th
Amazon Ads - Transparent Ad Marketplace
Check “ Amazon Ads - Transparent Ad Marketplace ” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.48 % have integrated Amazon Ads - Transparent Ad Marketplace . This accounts for 88% of app downloads within the ad networks SDK category.
The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.
Total Apps
24.46k
App Share
2.48
%
Apps
13.62k
Games
10.84k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace .
20
th
Among all apps utilizing ad networks SDKs, 4.18 % have integrated Moat . This accounts for 88% of app downloads within the ad networks SDK category.
The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.
Total Apps
22.61k
App Share
4.18
%
Apps
10.55k
Games
12.05k
Total Downloads
Download Share
App Downloads
Game Downloads
Use the 42matters SDK Explorer to find all apps that use Moat .
Browse iOS and Android SDKs With the SDK Explorer
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See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
-
New Installations and Removals History
Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
-
Market Share per Google Play and Apple App Store Category
See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
Frequently Asked Questions (FAQs)
How does 42matters collect this data?'
We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.
What SDK data does 42matters collect?'
We track over
2,300 of the most popular SDKs
integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!
How can I access 42matters’ SDK data?'
The most direct way is to use our
SDK Explorer
, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our
APIs
and
File Dumps
, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the
Explorer
and
App Watchlist
) to view integrated SDKs by app.
Can I use 42matters’ solutions to generate app publisher leads?'
Absolutely! We actually
wrote about this on our blog
. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.
What data does 42matters provide on mobile apps?'
A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!
Can I use 42matters’ solutions to find SDKs for my app?'
Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.
