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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 18 Sep 2023 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs , file dumps , Explorer , and SDK Explorer .

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 27.72 % have integrated Facebook Audience Network . This accounts for 88% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
411.94k
Google Play
App Share
27.72 %
Google Play
Apps
331.13k
Games
80.80k
Total Downloads
360.45b
Google Play
Download Share
49.11 %
Google Play
App Downloads
156.33b
Game Downloads
204.12b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network .

Among all apps utilizing ad networks SDKs, 18.58 % have integrated Unity Ads . This accounts for 88% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
327.09k
Google Play
App Share
18.58 %
Google Play
Apps
155.71k
Games
171.39k
Total Downloads
314.88b
Google Play
Download Share
42.90 %
Google Play
App Downloads
57.87b
Game Downloads
257.01b

Use the 42matters SDK Explorer to find all apps that use Unity Ads .

Among all apps utilizing ad networks SDKs, 10.94 % have integrated IAB OM Open Measurement OMSDK . This accounts for 88% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
266.24k
Google Play
App Share
10.94 %
Google Play
Apps
177.50k
Games
88.75k
Total Downloads
313.00b
Google Play
Download Share
42.64 %
Google Play
App Downloads
109.67b
Game Downloads
203.34b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK .

Among all apps utilizing ad networks SDKs, 12.14 % have integrated AppLovin MAX . This accounts for 88% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
222.02k
Google Play
App Share
12.14 %
Google Play
Apps
136.94k
Games
85.08k
Total Downloads
265.04b
Google Play
Download Share
36.11 %
Google Play
App Downloads
78.94b
Game Downloads
186.10b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX .

Among all apps utilizing ad networks SDKs, 15.34 % have integrated Start.io Startapp . This accounts for 88% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
176.26k
Google Play
App Share
15.34 %
Google Play
Apps
165.35k
Games
10.90k
Total Downloads
16.69b
Google Play
Download Share
2.27 %
Google Play
App Downloads
12.06b
Game Downloads
4.63b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp .

Among all apps utilizing ad networks SDKs, 6.77 % have integrated ironSource . This accounts for 88% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
144.09k
Google Play
App Share
6.77 %
Google Play
Apps
83.46k
Games
60.63k
Total Downloads
220.34b
Google Play
Download Share
30.02 %
Google Play
App Downloads
35.17b
Game Downloads
185.18b

Use the 42matters SDK Explorer to find all apps that use ironSource .

8 th

Among all apps utilizing ad networks SDKs, 8.00 % have integrated AdColony . This accounts for 88% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
113.43k
Google Play
App Share
8.00 %
Google Play
Apps
66.76k
Games
46.67k
Total Downloads
141.99b
Google Play
Download Share
19.34 %
Google Play
App Downloads
27.44b
Game Downloads
114.55b

Use the 42matters SDK Explorer to find all apps that use AdColony .

Among all apps utilizing ad networks SDKs, 4.48 % have integrated Vungle . This accounts for 88% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
62.81k
Google Play
App Share
4.48 %
Google Play
Apps
17.43k
Games
45.39k
Total Downloads
218.42b
Google Play
Download Share
29.76 %
Google Play
App Downloads
48.13b
Game Downloads
170.29b

Use the 42matters SDK Explorer to find all apps that use Vungle .

Among all apps utilizing ad networks SDKs, 4.55 % have integrated AppNext . This accounts for 88% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
55.24k
Google Play
App Share
4.55 %
Google Play
Apps
50.08k
Games
5.16k
Total Downloads
6.84b
Google Play
Download Share
<1 %
Google Play
App Downloads
5.60b
Game Downloads
1.24b

Use the 42matters SDK Explorer to find all apps that use AppNext .

Among all apps utilizing ad networks SDKs, 1.64 % have integrated Pangle ByteDance TikTok UnionAD . This accounts for 88% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
51.27k
Google Play
App Share
1.64 %
Google Play
Apps
20.04k
Games
31.23k
Total Downloads
159.66b
Google Play
Download Share
21.75 %
Google Play
App Downloads
44.07b
Game Downloads
115.59b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD .

Among all apps utilizing ad networks SDKs, 1.56 % have integrated Google Interactive Media Ads IMA . This accounts for 88% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
48.12k
Google Play
App Share
1.56 %
Google Play
Apps
45.01k
Games
3.10k
Total Downloads
63.32b
Google Play
Download Share
8.63 %
Google Play
App Downloads
55.08b
Game Downloads
8.24b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA .

Among all apps utilizing ad networks SDKs, 3.13 % have integrated InMobi Mobile Ads . This accounts for 88% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
43.10k
Google Play
App Share
3.13 %
Google Play
Apps
13.25k
Games
29.85k
Total Downloads
156.61b
Google Play
Download Share
21.34 %
Google Play
App Downloads
44.70b
Game Downloads
111.90b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads .

Among all apps utilizing ad networks SDKs, 1.17 % have integrated Mintegral mbbanner . This accounts for 88% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
38.21k
Google Play
App Share
1.17 %
Google Play
Apps
8.37k
Games
29.84k
Total Downloads
140.63b
Google Play
Download Share
19.16 %
Google Play
App Downloads
28.34b
Game Downloads
112.28b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner .

15 th

Chartboost

Check “ Chartboost ” SDK Insights

Among all apps utilizing ad networks SDKs, 4.90 % have integrated Chartboost . This accounts for 88% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
37.54k
Google Play
App Share
4.90 %
Google Play
Apps
6.38k
Games
31.16k
Total Downloads
95.10b
Google Play
Download Share
12.96 %
Google Play
App Downloads
12.83b
Game Downloads
82.27b

Use the 42matters SDK Explorer to find all apps that use Chartboost .

Among all apps utilizing ad networks SDKs, 2.72 % have integrated Tapjoy . This accounts for 88% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
30.81k
Google Play
App Share
2.72 %
Google Play
Apps
6.47k
Games
24.34k
Total Downloads
85.94b
Google Play
Download Share
11.71 %
Google Play
App Downloads
13.85b
Game Downloads
72.08b

Use the 42matters SDK Explorer to find all apps that use Tapjoy .

Among all apps utilizing ad networks SDKs, 4.07 % have integrated MoPub by AppLovin . This accounts for 88% of app downloads within the ad networks SDK category.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

Total Apps
29.34k
Google Play
App Share
4.07 %
Google Play
Apps
25.21k
Games
4.14k
Total Downloads
34.60b
Google Play
Download Share
4.71 %
Google Play
App Downloads
21.16b
Game Downloads
13.44b

Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin .

Among all apps utilizing ad networks SDKs, <1 % have integrated DT Exchange by Digital Turbine . This accounts for 88% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world&#039;s top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
27.35k
Google Play
App Share
<1 %
Google Play
Apps
3.89k
Games
23.46k
Total Downloads
134.18b
Google Play
Download Share
18.28 %
Google Play
App Downloads
19.83b
Game Downloads
114.35b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine .

19 th

Among all apps utilizing ad networks SDKs, 2.48 % have integrated Amazon Ads - Transparent Ad Marketplace . This accounts for 88% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
24.46k
Google Play
App Share
2.48 %
Google Play
Apps
13.62k
Games
10.84k
Total Downloads
71.71b
Google Play
Download Share
9.77 %
Google Play
App Downloads
32.84b
Game Downloads
38.87b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace .

Among all apps utilizing ad networks SDKs, 4.18 % have integrated Moat . This accounts for 88% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
22.61k
Google Play
App Share
4.18 %
Google Play
Apps
10.55k
Games
12.05k
Total Downloads
48.83b
Google Play
Download Share
6.65 %
Google Play
App Downloads
19.26b
Game Downloads
29.57b

Use the 42matters SDK Explorer to find all apps that use Moat .

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    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals History New Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

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    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer , which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps , which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist ) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog . We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.