The Employer brand tab of the LinkedIn Talent Insights Talent Pool Report helps you optimize and enhance your company’s branding strategies. The tab provides insights into how the target talent pool has been interacting with your organization through LinkedIn over the past 12 months. Talent Pool Report data is updated monthly.

How has this talent engaged with your company on LinkedIn over the past 12 months? — This section displays the engagement of the talent pool with your organization such as activities (like, share, or comment), LinkedIn Page visits, followers, and job views. All engagement metrics include both non-employee and employee engagement with your company.

How has this talent responded to your LinkedIn InMails over the last 12 months? — This section displays the InMail response rates by your talent pool over the last 12 months. Note: InMail data isn't available for affiliate companies and is shown for the parent company only. To see the data, make sure you select the parent company next to Employer brand/jobs/InMail for: at the top of the page.

Peer benchmarking

The peer list generated and displayed in the benchmarking feature within the Employer brand tab is based on general company attributes, such as size and industry, as well as LinkedIn member behavior, including which other companies members search for after looking at a company.

You can create a new company list included in the peer-set by clicking on the Down icon.

Employer Value Proposition Data

Employer value proposition data presented in the Employer brand tab of the Talent Pool report reflects data collected in the LinkedIn Employer Value Propositions Survey. The LinkedIn Employer Value Propositions Survey is conducted continuously and surveys LinkedIn members across all regions and industries. Respondents are asked to identify the five most important attributes and perceptions when considering a job opportunity. Members are matched to several familiar companies and asked whether the company does a good job on attributes. Companies are ranked by the percent of members responding 'yes' to each attribute. Respondents may vary by company.

Members are asked about specific companies’ performance on attributes based on connections, profile viewing, and industry proximity, and are also asked to confirm familiarity with the company before rating. Current or past employees are excluded.

When viewing Employer Value Proposition data, you’ll see results for the last 12 months. The data is updated monthly.

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