基于海南地域文化元素的旅游文创产品设计-Tourism Cultural and ...

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目的以海南地域文化元素与旅游文创产品结合设计为切入点，分析海南多种地域文化元素在旅游文创产品中的设计应用;探索旅游文创产品在海南地域文化滋养下所造就的各种设计形式与创新方法。方法从海南旅游文创产品设计的现状、应用及发展的视角出发，提出将海南经典地域文化元素与旅游文创产品设计融合，对海南特色文化元素进行分析，并具体论述海南旅游特色文创产品与黎族文化元素、海南特有坡鹿文化元素的融合设计应用;并以两者结合的重要价值为依据，深入总结旅游文创产品中的设计构思、产品受众、创意形式等思路，探讨了文化、功能、情感等层面的有效应用与创新。对此进一步提出海南本地特色文化应与当地旅游文创产品深度结合发展的建设性意见。结论在旅游文创产品设计中融入海南地域文化元素，并聚焦其有价值的元素，对此展开深度的挖掘，给予文创更多的地域文化内涵，更好地体现海南地域文化元素的特征。将海南当地黎族地域文化元素与旅游文创产品结合设计、创新应用，有利于推动旅游文创产品及创新设计，可以让海南旅游文创产品设计更具有历史性、文化性、独特性。地域文化视域下旅游文创产品设计应以丰富的内涵和文化属性迎合当代人的审美观念，并以人们日常生活与地域文化为主要参考，突出设计者的独特创意，构建人与产品、文化的完美结合，以丰富而独特的旅游文创产品赢得良好的社会效果。 英文摘要 : The work aims to analyze the design and application of a variety of Hainan regional cultural elements in tourism cultural and creative product based on the combination design of Hainan regional cultural elements and tourism cultural and creative product, and explore various design forms and innovative methods of tourism cultural and creative product nurtured by Hainan regional culture. Starting from the current situation of the design of Hainan tourism cultural and creative product, it was proposed to combine classic Hainan regional culture elements with tourism cultural and creative product. The characteristic cultural elements of Hainan were analyzed. The design and application of Hainan tourism characteristic cultural and creative product of Li cultural elements and unique cervus eldii cultural elements of Hainan were discussed in detail. Based on the important value of their combination, the ideas of excavating elements, identifying audiences and enriching categories in tourism cultural and creative product design were summarized in depth, and the effective application and innovation in culture, function and emotion were discussed. On this basis, some constructive suggestions were proposed, for example, Hainan's local characteristic culture should be combined with local tourism cultural and creative product. Hainan regional cultural elements should be integrated into the design of tourism cultural and creative product and its valuable elements should be focused, so as to endow cultural and creative product more regional cultural connotations and better reflect the characteristics of Hainan regional cultural elements. Combining the design and innovative application of local Li regional cultural elements in Hainan with tourism cultural and creative product is conducive to promoting tourism cultural and creative product and innovative design. It makes Hainan tourism cultural and creative product design more historic, cultural and unique. The design of tourism cultural creation products from the perspective of regional culture should cater to the aesthetic concepts of contemporary people with rich connotations and cultural attributes, take people's daily life and regional culture as the main reference, and highlight the unique creativity of the designer. build a perfect combination of people, products and culture, and win good social effects with rich and unique tourism cultural products. 查看/发表评论下载PDF阅读器

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邮编：400039 电话：023—68792836传真：023—68792396 Email: designartj@126.com

您是第16958548位访问者渝ICP备15012534号-4