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Digital Marketing Courses in Pune, Best Training Institute & Classes With Placement Assistance At Affordable Fees

Victorious Digital Provides One of The Top Digital Marketing Courses in Pune , Offering 100% Placement Support , Live Practical Sessions, Certifications, & Affordable Fees Structure.

Digital Marketing Courses in Pune with 100% Placement assistance –Victorious Digital is the one-stop solution for all your Digital Marketing Training in Pune needs. Victorious Digital has been developing tremendously each day to the new concepts in the Digital Marketing course from the past 9 years. We, at Victorious Digital have the necessary expertise in providing professional training of Digital Marketing classes in Pune with the best trainers.

Our vision is to grow each day with new strategies and ideas in this field by exploring the core of digital media. We ensure that we provide the best training to add better prospects to your career.

We provide so many Digital Marketing Institute Modules in Digital Marketing Courses In Pune . With this Internet Marketing classes Program, candidates will be able to develop comprehensive expertise in all online promotions disciplines.

We Provide Classes to different professionals like managers, marketers, business owners, students, and anyone who wants to master digital media courses. The real value is in learning new skills; along with the chances it will provide to achieve new heights and new prospects.

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Victorious Digital is the best institute for digital marketing course. I have completed my course from this institute. And it was very good experience.

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One Of the best digital class in Pune, All lecturers are helpful, all concept Solve, Deeply Detail understand, @Mayuri Mam is an excellent. Thank You Team

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Victorious Digital is best digital marketing courses in Pune. Online digital marketing courses is best for me. Thank you.. please join Victorious Digital

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It is the best digital marketing course. I learnt many important concepts that was important for the career point of view. Also the the teaching staff is good.

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Victorious Digital Marketing Courses in Pune Provides Exceptional Placement Support

We at Victorious Digital, provide Digital marketing courses in pune with 100% placement assistance to job seekers. We as a training institute focused on practical learning, industry based curriculum with expert guidance to gain real world examples. We also help our students to build their resume with the help of a dedicated placement cell along with a proper HR session. We have more than 300 companies tied up in and around Pune to recruit our students for jobs and internships.

Roles & Responsibilities of Digital Marketers

Plan Marketing Camping

Copy Writing

Camping Management

Drive Website Traffic

Social Media Engagement

Search Engine Optimization

Lead Generation

Brand Awareness

Marketing Analysis

Digital Marketing Courses in Pune Syllabus, Training Duration & Content

Gets complete advanced internet marketing certification content duration & list of modules involved in training program courses in Pune.

Providing the best knowledge and knowing the concepts in deep is necessary in order to become a professional digital marketer, that’s why we have designed our class syllabus in an effective manner. It provides a detailed study about Digital Marketing terms, concepts, strategies, techniques, and implementation for website promotion, running campaigns.

1. Digital Marketing Courses Overview
This is the first step into the digital marketing courses in Pune , where seekers will take their feet into digital world and get a glance about digital marketing; one will get to know reason and purpose behind booming of Internet marketing, why online marketing courses is buzzing around? All answers would be cleared after the session of digital marketing training overview. We at Victorious Digital Marketing Training Institute in Pune , our vision is to make a clear image of digital marketing in trainees mind.

What is marketing?

What is Digital Marketing?

Why Digital Marketing?

Scope of Digital Marketing

Benefits of Digital Marketing

Digital Marketing vs. Marketing

Various Digital marketing platforms & Techniques

Latest Digital Marketing Trends
2. Digital Marketing Funnel

The marketing funnel includes four stages: awareness, consideration, conversion, and loyalty. At each stage, the goal is to attract, inform, convert, and engage customers respectively.
3. AI Use In Digital Marketing

AI is transforming digital marketing by enabling personalized customer experiences, optimizing ad targeting, and automating routine tasks. This technology enhances efficiency and drives better results.
4. Introduce ChatGPT& Prompt

Meet ChatGPT, an advanced AI language model that understands and generates human-like text. Simply enter a prompt, and ChatGPT will provide relevant and insightful responses to help with your queries.
5. Content Marketing
Introduction to Content Marketing

What Is Content Marketing

Objective Of Content Marketing

Content Marketing 7 Step Strategy Building Process

18 Types Of Content With Examples

How To Write Great Compelling Content?

Keyword Research For Content Ideas

Optimizing Content For Search Engines

What is Authority Blog?

How To Market Your Content?
6. Graphic Creation - Canva, Prepare Brand Kit

We are teach graphics creation for social media use, using Graphic Creation – Canva, Prepare Brand Kit.

Create Logo

Create Facebook Post Images

Create Instagram Post Images

Facebook Promotional Ads Banners… etc
7. Introduce Website & Domain Hosting
Domain names and extensions

What is web server and web hosting?

How to book a domain?

How to book a hosting?

Example: Godaddy, Bigrock, Hostgator
8. Create Website Using WordPress

Create WordPress websites for those who are not familiar with coding languages. They can make user-friendly websites using WordPress.
9. Introduce Plugins, Themes & Dashboards

With lots of plugins and themes in WordPress, anyone can create a professional website and easily manage the WordPress dashboard without any coding knowledge.
10. Create E Commerce Website

Creating an e-commerce website using WordPress allows you to build a powerful online store with ease. Utilize plugins like WooCommerce to customize your site, manage products, and handle transactions without needing advanced coding skills.
11. Introduce Social Media Optimization
What is social media optimization?

Reason of using social media?

Benefits of social media optimization

Various social media platforms

Impact of using social media
12. Facebook - SMO
Facebook Social Media Optimization (SMO) involves several key points:

Profile Optimization: Ensure your profile information, including bio, contact details, and profile picture, is complete and reflects your brand.

Content Strategy: Develop engaging posts that resonate with your audience, utilizing multimedia such as images, videos, and infographics.

Consistent Posting: Maintain a regular posting schedule to keep your audience engaged and attract new followers.

Engagement: Actively respond to comments, messages, and reviews to build relationships and enhance trust with your audience.
13. LinkedIn SMO
LinkedIn Social Media Optimization (SMO) focuses on these key points:

Profile Enhancement: Optimize your LinkedIn profile with a professional photo, compelling headline, and detailed summary showcasing your expertise and accomplishments.

Content Strategy: Share valuable content such as industry insights, articles, and updates that resonate with your professional network.

Networking: Connect with industry professionals, colleagues, and thought leaders to expand your network and engage in meaningful discussions.

Engagement: Engage actively by commenting on and sharing relevant posts, participating in groups, and endorsing skills of your connections.

Thought Leadership: Position yourself as a thought leader by publishing articles, sharing insights, and contributing to LinkedIn discussions.

By focusing on these aspects, you can enhance your professional presence, build credibility, and network effectively on LinkedIn.
14. X (Twitter) SMO
Twitter Social Media Optimization (SMO) involves these key strategies:

Profile Optimization: Ensure your Twitter profile is complete with a clear profile picture, bio, and relevant links to your website or other social profiles.

Content Strategy: Tweet valuable and engaging content, including updates, industry news, blog posts, and multimedia content like images and videos.

Hashtags: Use relevant hashtags to increase the discoverability of your tweets and reach a broader audience interested in your niche.

Engagement: Actively engage with your followers by responding to mentions, retweeting relevant content, and participating in conversations.

Consistency: Maintain a consistent posting schedule to keep your audience engaged and attract new followers.

Implementing these strategies effectively can help you build a strong presence, increase visibility, and drive engagement on Twitter.
15. Instagram SMO
Instagram Social Media Optimization (SMO) focuses on these key strategies:

Profile Optimization: Create a compelling Instagram profile with a clear profile picture, engaging bio, and link to your website or landing page.

Visual Content: Post high-quality photos and videos that resonate with your target audience and reflect your brand’s style and values.

Hashtags: Use relevant and trending hashtags to increase the discoverability of your posts and reach a wider audience.

Engagement: Actively engage with your followers by responding to comments, liking and commenting on their posts, and running contests or giveaways.

Stories and IGTV: Utilize Instagram Stories and IGTV to share behind-the-scenes content, product demos, tutorials, and more, to keep your audience engaged and connected.

By leveraging these strategies effectively, you can enhance your brand presence, build a loyal community, and drive engagement on Instagram.
16. Pinterest SMO
Optimizing your presence on Pinterest involves strategic steps to increase visibility, engagement, and ultimately drive traffic to your website or blog. Here are some key points for Pinterest Social Media Optimization (SMO):

Profile Optimization :

Business Account : Ensure you have a business account to access Pinterest analytics and other business features.

Profile Name and Bio : Use relevant keywords in your profile name and write a clear, keyword-rich bio that describes your business or interests.

Profile Picture : Use a recognizable logo or image that represents your brand.

Pinterest Boards :

Organize : Create well-organized boards that are categorized and relevant to your niche or industry.

Board Covers : Use attractive board covers that align with your brand’s visual identity.

SEO Optimization : Write keyword-rich descriptions for your boards to improve discoverability.

Pins and Visual Content :

High-Quality Images : Pin high-quality, visually appealing images that stand out in the Pinterest feed.

Vertical Pins : Optimize for Pinterest’s vertical format (recommended aspect ratio is 2:3 to 1:2.1) as they tend to perform better.

Infographics and How-To Pins : Create informative and instructional content that adds value to your audience.

Keywords and Descriptions :

Keyword Research : Use relevant keywords in pin descriptions, board titles, and descriptions to improve searchability.

Rich Pins : Enable rich pins (such as product pins, recipe pins, article pins) to provide additional context and information.

Engagement :

Follow and Engage : Follow relevant users and engage with their content by liking, commenting, and repinning.

Community Boards : Participate in community boards related to your niche to expand your reach.

Analytics :

Use Pinterest Analytics to track the performance of your pins and boards.

Analyze metrics such as impressions, clicks, saves, and engagement rate to understand what content resonates best with your audience.

Promoted Pins :

Consider using Promoted Pins (Pinterest ads) to reach a broader audience and drive traffic to your website.

Target your audience based on demographics, interests, and keywords to maximize effectiveness.

Consistency :

Maintain a consistent pinning schedule to keep your audience engaged and your profile active.

Schedule pins using tools like Tailwind or Buffer to optimize posting times.

Integration :

Integrate Pinterest with your other social media platforms and website/blog.

Share your Pinterest content on Facebook, Twitter, and Instagram to cross-promote and increase visibility.

Trends and Updates :

Stay updated with Pinterest trends and algorithm changes to adapt your strategy accordingly.

Experiment with new features such as story pins or video pins to diversify your content and engage your audience.

By focusing on these Pinterest SMO points, you can enhance your profile’s visibility, engagement, and effectiveness in driving traffic and conversions from the platform.
17. Introduce Social Media Marketing (SMM)
Facebook advertising

Types of advertising

Facebook fan page promotion

Boost post

Awareness

Consideration

Conversion

Traffic on website
18. Facebook & Instagram Marketing
Facebook advertising

Types of advertising

Facebook fan page promotion

Boost post

Awareness

Consideration

Conversion

Traffic on website

19. Linkedin Marketing
Targeting Professional Audience : LinkedIn is a platform primarily for professionals. Utilize its targeting options to reach specific industries, job titles, company sizes, and more. This ensures your content reaches the right audience.

Content Strategy : Create content that resonates with professionals. This can include industry insights, thought leadership articles, case studies, or career advice. Content should be informative, relevant, and aligned with your audience’s interests.

Sponsored Content : Boost your posts or articles to increase visibility. Sponsored content appears directly in users’ feeds and can include text, images, videos, or slideshows. Use compelling visuals and concise messaging to grab attention.

LinkedIn Ads : Utilize LinkedIn’s ad formats such as Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads. Each format serves different purposes like brand awareness, lead generation, or event promotion.

Lead Generation Forms : LinkedIn offers lead generation forms that integrate with your ads. Users can submit their information directly from the ad, streamlining the conversion process.

Budgeting and Bidding : Set clear objectives and allocate your budget accordingly. LinkedIn’s bidding options (CPC, CPM) allow you to control costs and optimize performance based on your campaign goals.

Analytics and Optimization : Monitor campaign performance through LinkedIn’s analytics dashboard. Track metrics like clicks, impressions, engagement, and conversions. Use these insights to refine targeting, adjust bids, and optimize ad creative for better results.

A/B Testing : Experiment with different ad creatives, headlines, and targeting parameters to identify what resonates best with your audience. A/B testing helps optimize campaigns and maximize ROI.

Compliance and Guidelines : Adhere to LinkedIn’s advertising policies to ensure your ads are approved and compliant. This includes guidelines on content, targeting, and prohibited practices.

Campaign Goals : Define specific objectives such as increasing brand awareness, driving website traffic, generating leads, or promoting content. Tailor your campaigns and metrics to measure success against these goals.

By leveraging these points, you can effectively use LinkedIn’s paid promotion features to enhance your social media marketing efforts and reach a professional audience.
20. Conversion Tracking & Remarketing
Conversion Tracking : Utilize LinkedIn’s conversion tracking to measure the effectiveness of your campaigns in driving desired actions such as sign-ups, purchases, or downloads. It allows you to attribute conversions to specific ads and optimize for better performance.

Setting Up Conversion Tracking : Implement LinkedIn Insight Tag on your website to track conversions. This tag captures valuable data about LinkedIn members visiting your site and their interactions, enabling accurate measurement of campaign success.

Customized Conversion Events : Define specific actions as conversion events, such as completing a form, making a purchase, or viewing a key page. Tailor these events to align with your business objectives and track them through LinkedIn’s platform.

Attribution Models : Choose from various attribution models (e.g., last-click, first-click, multi-touch) to understand how different touchpoints contribute to conversions. This insight helps optimize budget allocation and campaign strategies.

Optimizing Campaigns : Use conversion data to optimize campaigns in real-time. Identify high-performing ads, audiences, and placements to allocate budget effectively and maximize return on investment (ROI).

Remarketing : Reach out to prospects who have already shown interest in your products or services by remarketing to them on LinkedIn. Create custom audiences based on website visitors, engagement with previous ads, or specific conversion events.

Dynamic Remarketing : Use dynamic ads on LinkedIn to personalize content based on users’ past interactions with your website or specific products/services they viewed. This increases relevance and encourages conversions.

Engagement Retargeting : Target users who have engaged with your LinkedIn content (e.g., liked, commented, shared) but have not converted yet. Engage them with tailored messages to nurture leads and encourage conversions.

Frequency Capping : Manage ad frequency to avoid overwhelming users with repeated ads. Set limits on how often your ads appear to the same user within a specified timeframe to maintain effectiveness and user experience.

Performance Analysis : Continuously analyze remarketing performance metrics such as conversion rates, cost per conversion, and audience engagement. Adjust your strategy based on insights to improve results and achieve your marketing objectives.

Implementing effective conversion tracking and remarketing strategies on LinkedIn allows you to optimize campaign performance, increase conversions, and nurture leads through targeted and personalized marketing efforts.
21.Social Media Content Calendar

A social media content calendar helps you plan and organize your posts in advance, ensuring consistency and alignment with your marketing goals. It serves as a roadmap for content creation, scheduling, and maintaining a cohesive online presence across platforms.
22. Social Media Automation

Social media automation involves using tools and software to streamline and schedule posts, monitor engagement, and analyse performance across multiple platforms. It helps save time, maintain consistency in posting schedules, and efficiently manage interactions with your audience.
23. Social Media Strategy Plan
Set Clear Objectives : Define specific goals such as increasing brand awareness, driving website traffic, generating leads, or boosting sales through social media channels.

Know Your Audience : Conduct research to understand your target audience’s demographics, interests, and behaviors to tailor your content and messaging effectively.

Choose the Right Platforms : Select social media platforms where your target audience is most active. Focus on platforms that align with your business goals and where you can engage effectively.

Content Strategy : Develop a content plan that includes types of content (e.g., articles, videos, infographics), frequency of posting, and themes that resonate with your audience. Ensure content is valuable, relevant, and aligns with your brand voice.

Engagement and Community Building : Foster relationships with your audience by actively engaging with comments, messages, and shares. Build a community around your brand through meaningful interactions and discussions.

Paid Advertising : Utilize paid social media advertising to reach a larger audience, promote key messages, and drive specific actions such as conversions or event attendance.

Monitoring and Analytics : Use social media analytics tools to track key metrics (e.g., reach, engagement, conversions) and gain insights into the effectiveness of your strategy. Monitor conversations about your brand and industry trends.

Brand Consistency : Maintain consistency in visual branding, tone of voice, and messaging across all social media channels to reinforce your brand identity and increase recognition.

Influencer Partnerships : Collaborate with influencers or industry experts to expand your reach and credibility. Choose influencers whose audience aligns with your target demographic and brand values.

Regular Evaluation and Optimization : Regularly review your social media strategy’s performance against set goals. Adjust tactics, content, and targeting based on insights to optimize results and maximize ROI.

By incorporating these points into your social media strategy plan, you can create a cohesive and effective approach to achieving your business objectives through social media channels.
24. Introduce Google Ads - SEM
Google Ads is a powerful online advertising platform that allows businesses to reach their target audience through various ad formats across Google’s extensive network. Here are key points to introduce Google Ads:

Advertising Reach : Google Ads enables businesses to display ads on Google Search, YouTube, Gmail, and millions of websites and apps in the Google Display Network, reaching a vast audience globally.

Ad Formats : It offers diverse ad formats including text ads, display ads, video ads, shopping ads, and app promotion ads, catering to different marketing objectives from brand awareness to direct sales.

Targeting Capabilities : Utilize precise targeting options such as keywords, demographics, location, interests, and device types to ensure ads are shown to relevant audiences likely to convert.

Budget Control : Set a flexible budget with options for cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-acquisition (CPA) bidding strategies to optimize spending and achieve desired outcomes.

Performance Tracking : Measure campaign effectiveness with detailed analytics and conversion tracking. Insights into metrics like clicks, impressions, conversions, and ROI help refine strategies for better results.

Remarketing : Re-engage users who have previously interacted with your website or ads through remarketing campaigns, reinforcing brand awareness and increasing conversion rates.

Integration with Google Analytics : Seamlessly integrate with Google Analytics to gain deeper insights into user behavior, attribution, and optimize ad campaigns based on data-driven decisions.

Campaign Management : Easily manage and optimize campaigns with Google Ads’ intuitive interface, automated bidding, ad testing features, and performance recommendations.

Local and Global Reach : Whether targeting a local market or expanding internationally, Google Ads provides tools to customize campaigns based on geographical locations and languages, ensuring relevance.

Support and Resources : Access Google Ads support, training, and resources to maximize campaign success. Stay updated with industry trends and best practices to stay ahead in digital advertising.

Google Ads empowers businesses of all sizes to effectively connect with their audience, drive traffic, and achieve marketing goals through targeted and measurable advertising campaigns.
25. Display Ads
What is Display Advertising?

How Display Ads Works

Benefits of Display Advertising

Display Advertising

Banners ads

Display Keywords

Topics

Placement

Demographics

Interest and Remarketing

Display Network Filtrations

Display Exclusions

Display Options

Below the Fold?

How to Measure Display Advertising?
26. Video Ads
Why video marketing?

Create campaign for video promotion

Targeting Locations

Bid Strategies

Group Creation

Ads Options

Ad Formats

Analysis Results
27. Search Ads

Google Search Ads are text-based advertisements displayed on Google’s search engine results pages (SERPs) above or below the organic search results. They are triggered by keywords relevant to users’ search queries, making them highly targeted and effective for driving immediate traffic to websites or landing pages.
28. Smart Ads

Google Smart Ads are automated advertising campaigns that utilize machine learning to optimize ad performance across Google’s network, including Search, Display, YouTube, and more. They dynamically adjust targeting, bidding, and ad creative based on performance data, making them efficient for businesses looking to reach their target audience with minimal manual intervention.
29. Mobile Marketing

Mobile marketing refers to strategies and techniques aimed at reaching and engaging audiences through mobile devices such as smartphones and tablets. It encompasses various channels like mobile apps, websites, SMS, social media, and mobile advertising, leveraging the ubiquitous nature of mobile technology to connect with consumers anytime, anywhere.
30. Shopping Ads

Shopping ads, also known as Product Listing Ads (PLAs), are visual advertisements that appear on Google Search and Google Shopping. They showcase products with images, prices, and store names directly in search results, making it easier for users to discover and compare products before clicking through to make a purchase.
31. Google Ads Skill Shop

Google Skillshop is an online training platform that offers free courses and certifications on various Google products and tools, including Google Ads, Google Analytics, Google Marketing Platform, and more. It provides comprehensive learning resources and assessments to help individuals and businesses enhance their digital marketing skills and proficiency with Google’s advertising and analytics platforms.
32. Search Engine Introduction
Search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of search engine like, how search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before start digital marketing of any business? What are guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engine.

What is Search Engine?

How Search Engine Works?

Why Digital Marketing?

Types of Search Engines

What is Spiders?g

What is crawling?

What is Indexing?

Cache Date

How to check Cache Date?
33. On Page SEO
Introduction to On page optimization

What is Title, Description and Keywords tags

Difference between primary, secondary and tertiary tiles

Length of titles, meta description and Snippets

H1 to H6 Tags and their importance

Important keywords in title, meta descriptions and content

When and where keywords can be placed

Difference between Internal links and External links

Anchor Text

Image tag optimization

Content Optimization

SEO friendly content

URL Structure / Optimization

Website structure & navigation menu optimization

Robots.txt

Canonical Tag

404 Implementation

Difference between HTTP / HTTPS

Different types of Sitemaps and their importance

Google SEO guidelines

Broken link analysis

Website architecture

On page Analysis

301 & 302 Redirection
34. Off Page SEO
Search engines submissions

Directory Submission

Blog Submission

Blog Posting & Commenting

Article Submission

Social Book-marking

Free Classifieds

Press Releases Submission

Image Submission

Documentation Sharing

Forum Posting

Video Sharing
35.Technical SEO
Technical SEO focuses on optimizing the technical aspects of a website to improve its search engine visibility and usability. Here are key technical SEO points to consider:

Website Speed : Ensure fast loading times by optimizing images, minimizing server response times, and leveraging browser caching.

Mobile Friendliness : Design your website to be responsive and user-friendly on mobile devices, ensuring a seamless experience across different screen sizes.

Crawlability : Enable search engines to crawl and index your website easily by using a clean URL structure, XML sitemap, and robots.txt file to control access to pages.

HTTPS Security : Secure your website with HTTPS encryption to protect user data and improve trustworthiness, as well as to potentially boost search engine rankings.

Structured Data : Implement structured data (schema markup) to provide search engines with additional context about your content, enhancing visibility in search results with rich snippets.

Canonicalization : Use canonical tags to specify preferred URLs for content that may appear on multiple pages, preventing duplicate content issues and consolidating link equity.

URL Structure : Create SEO-friendly URLs that are descriptive, concise, and include relevant keywords to improve readability and click-through rates in search results.

Site Architecture : Organize your website with a logical hierarchy and internal linking structure to help users and search engines navigate and understand the relationship between pages.

Fixing Technical Issues : Regularly audit your website for technical issues such as broken links, 404 errors, duplicate content, and HTML errors, and promptly resolve them to maintain site health.

Mobile-First Indexing : Optimize your website for mobile-first indexing, where Google predominantly uses the mobile version of your site for indexing and ranking purposes.

Implementing these technical SEO points can enhance your website’s performance in search engine rankings, improve user experience, and drive organic traffic to your site.
36. Things Not To Do In SEO
Black Hat SEO

Try to avoid Grey Hat SEO

Exact-match Anchor text

Keyword Stuffing

Spam comments

Duplicate content and cloaking

Unnatural links

Domain and Keyword Cloaking

Intrusive Interstitial Ads

3rd party “Paid” links

Article spinners

Automated link building

Doorway Page, bots, spam, Link Baiting

Link and article directories

Duplicate Content and Cloaking

Paid / spam blogging
37. Keywords Research
Keyword research is crucial for understanding what terms your target audience is searching for and optimizing your content to match those queries. Here are key points to consider when conducting keyword research:

Identify Relevant Topics : Start by brainstorming topics related to your business, products, or services that your audience might be interested in.

Use Keyword Research Tools : Utilize keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer to find relevant keywords, search volumes, and competition levels.

Long-Tail Keywords : Target specific, longer phrases (long-tail keywords) that have lower competition and higher relevance to your niche. These can often result in more qualified traffic.

Search Volume : Consider the monthly search volume for each keyword to gauge its popularity and potential traffic impact.

Keyword Difficulty : Evaluate the competition level for each keyword. Choose keywords with a balance of decent search volume and manageable competition.

Intent : Understand the search intent behind keywords (e.g., informational, navigational, transactional) to align your content with what users are looking for.

Competitor Analysis : Analyze competitors’ websites to identify keywords they are ranking for and assess opportunities to compete or differentiate.

Local Keywords : If applicable, include location-specific keywords (e.g., “best restaurants in New York”) to attract local search traffic.

Seasonality : Consider seasonal trends or events that may affect keyword popularity and adjust your strategy accordingly.

Content Mapping : Group keywords into thematic clusters and map them to specific pages or types of content on your website to ensure comprehensive coverage.

By conducting thorough keyword research and integrating relevant keywords strategically into your content, you can improve your website’s visibility in search engine results, attract targeted traffic, and ultimately drive conversions.

38. Google Algorithm
Google Algorithm is foremost part of digital marketing. Whether, you want to promote a business through internet media. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.

Google Panda

Google Penguin

Google Humming Bird

Mobilegeddon (Google Mobile Friendly Update)

Google EMD (Exact Match Domain)

PR

Google Pigeon

Google Rank Brain

Google Possum

Google Fred
39. Local SEO - Google My Business
What is Local SEO

Importance of Local SEO

Submission to Google My Business

Completing the Profile

Local SEO Ranking Signals

Local SEO Negative Signals

Citations and Local

Submissions
40. YouTube SEO
Optimizing your YouTube videos for search engines (YouTube SEO) is essential to increase visibility, attract more viewers, and grow your channel. Here are key points to consider for YouTube SEO:

Keyword Research : Use tools like YouTube Search, Google Trends, or keyword research tools to identify relevant keywords and phrases that your target audience is searching for.

Optimize Video Title : Include your primary keyword naturally in the video title. Keep it concise (around 60 characters) and compelling to encourage clicks.

Video Description : Write a detailed description (at least 250 words) that includes your target keywords naturally. Provide context about the video content, include relevant links, and encourage engagement (e.g., subscribe, like, comment).

Tags : Use relevant tags that describe your video content. Include variations of your target keywords and related terms to help YouTube understand the context of your video.

Thumbnail Optimization : Create eye-catching and relevant thumbnails that accurately represent your video content. Thumbnails can impact click-through rates (CTR), so ensure they are high-quality and visually appealing.

Video Transcript : Provide an accurate transcript of your video. This improves accessibility and allows YouTube to index your video content more effectively for search.

Engagement Signals : Encourage viewer engagement (likes, comments, shares, watch time) as these signals can influence your video’s ranking in search results and recommendations.

Quality Content : Create high-quality, engaging videos that provide value to your audience. YouTube prioritizes content that keeps viewers watching for longer durations.

Playlists : Organize your videos into relevant playlists with descriptive titles and descriptions. This can improve user experience and increase the likelihood of your videos being recommended.

Promotion and Sharing : Share your videos on social media, embed them on your website or blog, and encourage others to share them. Increased views and engagement can positively impact your video’s SEO.

Implementing these YouTube SEO strategies can help improve your video rankings, increase visibility in search results and recommendations, and ultimately grow your YouTube channel’s audience and subscriber base.
41. Google Search Console
In this module of digital marketing we will teach you Google webmaster tool so that you would get aware how Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover we will get all insights and can figure out SEO point of view like internal & external link, sitemap update, robots.txt file creation and submission etc.

Setup Google webmaster Tool

Link Google webmaster tool with Website

Creating Dashboard of Google webmaster Tool

Understanding Search Appearance

Structured Data

Rich Cards

Data Highlighter

HTML Improvements

Accelerated Mobile Pages

Search Traffic

Search Analytics

Links to your Site

Internal Links

Manual Actions

International Targeting

Mobile Usability

Google Index

Index Status

Blocked Resources

Remove URLs

Crawl

Crawl Errors

Crawl Stats

Robots.txt Tester

Sitemaps

URL Parameters
42. Google Analytics 4
In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.

What is Analytics?

Importance of Analytics for Business

Introduction to Google Analytics

Installing Analytics code in site

Analytics account structure

Setup Google Analytics Account

Settings in Analytics

Understanding Bounce Rate?

What is mean by Real Time in Analytics?

What is Audience? How to check the statistics?

Sessions

Users

Page views

Page/ session

Session Duration

Bounce Rate

New sessions

What are Demographics in Google Analytics Account?

What is Language in Google Analytics Account?

What is System and Mobile in Google analytics in Account?

How to check user flow in Google Analytics?

What is ACQUISITION in Google Analytics?

How do you measure ACQUISITION?

Search Console at a Glance in Analytics tool

Understanding Goals and Conversions

How to setup Goals?

Different types of goals

How to setup funnels in Goals

Importance of funnels
43. SEM Rush & More Related Tools
SEO site checkup tool

Alexa Rank

Woorank

Broken link checker

XML sitemap generator tool

Whois.com

Website speed checker tool

NP website analysis tool

Competitor analysis tool

Mobile responsiveness checker tool

Google adword keyword planner

Back link checker tool
44. SEO Strategy Planning for Business
Here are simple points to consider when planning an SEO strategy for your business:

Set Clear Goals : Define specific objectives such as increasing organic traffic, improving keyword rankings, or enhancing online visibility.

Keyword Research : Identify relevant keywords and phrases that potential customers are likely to search for. Focus on both short-tail and long-tail keywords.

Competitor Analysis : Analyze competitors’ SEO strategies to identify opportunities and understand what works in your industry.

On-Page Optimization : Optimize meta tags (title, description), headings, content, and images on your website with relevant keywords.

Technical SEO : Ensure your website is technically sound by improving site speed, fixing broken links, optimizing URLs, and implementing schema markup.

Content Strategy : Develop a content plan that includes creating high-quality, informative content that addresses the needs and interests of your target audience.

Link Building : Earn backlinks from reputable websites to improve authority and trustworthiness. Focus on quality over quantity.

Local SEO : If applicable, optimize your website for local search by claiming and optimizing Google My Business, and getting local citations.

Monitoring and Analytics : Use tools like Google Analytics to monitor traffic, track conversions, and measure the effectiveness of your SEO efforts.

Regular Updates and Adaptation : SEO is an ongoing process. Regularly update your strategy based on performance data, algorithm updates, and changes in your business goals.

By following these simple points, you can develop a structured SEO strategy that helps improve your website’s visibility in search engine results and drives relevant traffic to your business.
45. Competitor Analysis
Here are simple points for conducting competitor analysis:

Identify Competitors : Identify key competitors in your industry or niche who are targeting the same audience or keywords.

Website Analysis : Evaluate competitors’ websites for design, usability, content quality, and overall user experience.

SEO Analysis : Analyze competitors’ SEO tactics such as keywords they are targeting, on-page optimization strategies, and backlink profiles.

Content Analysis : Review competitors’ content strategy including types of content (blogs, videos, guides), frequency of updates, and engagement metrics.

Social Media Presence : Assess competitors’ activity and engagement on social media platforms to understand their audience interaction and content strategy.

Paid Advertising : Monitor competitors’ paid advertising efforts on platforms like Google Ads, Facebook Ads, and LinkedIn to understand their messaging and strategies.

Unique Selling Proposition (USP) : Identify competitors’ unique selling propositions and how they differentiate themselves in the market.

Customer Feedback : Gather insights from customer reviews, testimonials, and social media comments to understand strengths and weaknesses perceived by customers.

SWOT Analysis : Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify areas where your business can capitalize or needs improvement based on competitor insights.

By conducting thorough competitor analysis, you can gain valuable insights to refine your own business strategies, differentiate your offerings, and stay competitive in your industry.
46. Lead Generation For Business
Learning Digital marketing or Internet marketing is promoting website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’

Lead generation for business

Importance of lead generation

Understanding landing page url

Difference between landing page & website

A/B Testing

Lead generation through Facebook

Lead generation through Google Ads

Lead generation through bulk mails

Lead generation through SMS
47. Blogging
Here are some simple blogging points for beginners:

Choose Your Topic : Pick a topic you’re passionate about or have knowledge in. It could be a hobby, interest, or something related to your field of expertise.

Research : Spend time researching your topic to gather information and insights. Use reliable sources to ensure your content is accurate and informative.

Create Engaging Content : Write in a conversational tone that connects with your readers. Share personal experiences, tips, or insights that add value to your audience.

Use Clear Headings and Subheadings : Organize your content with clear headings and subheadings to make it easier for readers to navigate and understand your blog post.

Include Visuals : Use images, infographics, or videos to complement your text and make your blog posts visually appealing and engaging.

Keep it Simple : Avoid using complicated language or jargon. Write in a way that is easy for your audience to understand and enjoy reading.

Be Consistent : Regularly update your blog with new posts to keep your audience engaged and coming back for more content.

Promote Your Blog : Share your blog posts on social media platforms and engage with your audience. Encourage readers to comment, share, and subscribe to your blog.

Learn SEO Basics : Understand basic SEO principles like using relevant keywords, optimizing meta descriptions, and creating internal links to improve your blog’s visibility in search engines.

Seek Feedback : Welcome feedback from your readers to improve your writing and content. Use constructive criticism to grow as a blogger and better serve your audience.

By following these simple blogging points, you can start creating valuable content that resonates with your audience and builds your presence in the blogging community.
48. Google AdSense
Here are simple points to understand Google AdSense for beginners:

Monetization Platform : Google AdSense is a program that allows website owners and bloggers to earn money by displaying targeted ads on their websites.

Ad Formats : AdSense offers various ad formats including display ads, text ads, and native ads that blend with the website’s content.

Ad Placement : Strategically place ads on your website where they are likely to get noticed by visitors without being intrusive to the user experience.

Revenue Generation : Earn revenue based on CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) models. You get paid when users click on ads or when ads are displayed.

Content Quality : Maintain high-quality content that complies with AdSense policies. Avoid content that promotes violence, illegal activities, or copyrighted material.

Account Setup : Sign up for AdSense and integrate the provided code into your website. Google will review your site to ensure it meets their guidelines before ads are displayed.

Performance Metrics : Use AdSense dashboard to track performance metrics such as impressions, clicks, and earnings. Optimize ad placement and formats based on performance data.

Payment Process : Google pays monthly through direct deposit or check once you reach the minimum threshold ($100 for most countries).

AdSense Policies : Familiarize yourself with AdSense policies to avoid violations that could lead to account suspension or termination.

Continuous Learning : Stay updated with AdSense best practices, policies, and optimization techniques to maximize earnings and enhance user experience on your website.

By understanding these points, beginners can effectively use Google AdSense to monetize their websites or blogs and generate income through online advertising.
49. Affiliate Marketing & Dropshipping
Affiliate marketing overview

Apply for affiliate marketing

Dashboard creation for affiliate marketing

Process of affiliate marketing

Branding & promotion through affiliate marketing

Top affiliate marketing networks

Affiliate marketing payment methods

Reports & ROI
50. Email Marketing
Email Marketing Fundamentals

How Email Works

Bulk Email Overview

Bulk Emails Challenges

Introduction To Email Marketing Software

How To Create Email Campaigns?

Email Analytics

How To Set Up Lists?

How To Write Effective Emails?

How To Improve ROI With A/B Testing?

Legal Constraints On Emails
51. WhatsApp Marketing
WhatsApp marketing can be a powerful tool for businesses to engage with their audience directly. Here are key points to consider:

Personalized Messaging : Use WhatsApp to send personalized messages, updates, and offers to your customers, fostering a more intimate and direct communication channel.

Broadcast Lists : Create broadcast lists to send messages to multiple recipients simultaneously while maintaining a personalized touch.

Customer Support : Provide customer support through WhatsApp by allowing customers to reach out with inquiries, feedback, or issues in real-time.

Promotions and Offers : Share exclusive promotions, discounts, and offers with your customers via WhatsApp to encourage purchases and build loyalty.

Rich Media : Utilize WhatsApp’s capability to share images, videos, and audio messages to create engaging content that resonates with your audience.

Group Chats : Create or participate in group chats related to your industry or niche to network, share insights, and build relationships with potential customers.

Integration with CRM : Integrate WhatsApp with your CRM system to streamline communication and manage customer interactions more efficiently.

Feedback and Surveys : Gather feedback and conduct surveys through WhatsApp to understand customer preferences, improve products/services, and enhance customer satisfaction.

Privacy and Consent : Respect user privacy and obtain consent before sending promotional messages. Comply with WhatsApp’s policies and local regulations regarding messaging.

Analytics : Monitor and analyze metrics such as message delivery rates, open rates, and response rates to measure the effectiveness of your WhatsApp marketing efforts and optimize strategies accordingly.

Implementing these WhatsApp marketing points can help businesses leverage this platform effectively to enhance customer engagement, drive sales, and strengthen brand loyalty through direct and personalized communication.
52. Freelancing Projects
How to create freelancer account?

How to build your profile?

How to select projects?

How to set bid on projects?

How to communicative with client?
53. Online Business Startup Plan
Website analysis for business

SEO strategies

SMO strategies

SMM strategies

SEM / Google Adword/ PPC / Pay Per Click strategies

E-mail Marketing strategies

Lead generation for business

Local SEO Promotion

Other marketing activities for business promotion

Case study
54. Resume Building
55. Digital Marketing interview Que & Ans
After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also we provide assistance to build attractive resume for our students to get best interview calls from the companies.

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Why We Are The Top Digital Marketing Training Institute & Courses in Pune? Our teachers are certified, experienced and provide best training in our institute.

We train you in 51 modules of Digital Marketing courses Online that impart deep knowledge on the subject.

After the completion of our training, we provide 100% job placement assistance to our students.

We keep you updated on the latest trends in digital marketing to help you be job ready.

We have multiple batches on weekdays and weekends to choose from so that you can join a batch that is suitable to your schedule.

Our digital marketing training course fees is affordable & individual focus on each and every student to bring the best out of them.

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There’s no better time in the internet media business than now. According to a report, the digital economy is growing at a rate triple the level of the US. We have compiled our top tips for aspiring digital marketers who want their digital marketing careers to kick-start today.
1) Eagerness to learn: The digital marketing industry is both rapidly growing and extremely competitive.
2) Keep updated: Following major online marketing platforms and prominent people on social media, you need to keep up to date with industry news.
Here are some website tips to get started

Social Media – Social Media Examiner, Social Media Today
Content – Hubspot
PPC – PPC Hero, Search Engine

3) Networking: Surround yourself with more talented people than you do.
4) Creative Projects: Play with your own ideas and not just take the views of industry leaders as scripture.

5) Learn terminology: Online marketers need to be familiar with PPC , SMO, and SEO acronyms.
With the innovations of the new generation, Customer expectations and market dynamics are also changing, creating an incredibly demanding, competitive, and volatile environment for business. You can’t run your business with 21st-century technology, 20th-century procedures, and 19th-century principles, loosely referencing the American management expert Gary Hamel. Business resilience is imperative for organizations and businesses to stay competitive in the digital age. Having said that, we must admit that many executives still have a vague understanding of what agility in business really is.

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Digital Marketing Courses in Pune Frequently Asked Questions What is Digital Marketing in Pune?

Digital marketing courses in Pune enables you to reach a massive amount of audience worldwide in a way that is both measurable and cost-effective. You can reach more customers for less money than traditional marketing methods.

Why Digital Marketing Courses in Pune?

Pune’s growing job market in digital marketing makes it an ideal place to kickstart your career. Many businesses are shifting online, increasing the demand for skilled digital marketers. By joining Victorious Digital’s digital marketing courses in Pune, you gain practical skills, Google certifications, and placement assistance to excel in this field.

Whether you want to become a freelancer, start your own agency, or secure a high-paying job, our digital marketing course in Pune provides the right foundation. Enroll today at Victorious Digital and take the first step toward a successful digital marketing career!

Who all can pursue this digital marketing courses in Pune?

Digital marketing courses in Pune are ideal for anyone looking to build a career in the digital space. At Victorious Digital , our courses are designed for:

Students & Freshers – Start a rewarding career in digital marketing.
Working Professionals – Upgrade skills for better job opportunities.
Entrepreneurs & Business Owners – Grow businesses using digital strategies.
Freelancers – Work independently and earn online.
Marketing Professionals – Stay updated with the latest digital trends.

No technical background is required. Anyone passionate about online marketing can enroll in our digital marketing training in Pune at Victorious Digital !

What is your digital marketing courses fees in Pune?

How many digital marketing courses certifications do you provide?

We provide 10 certifications upon completion this course from our institute. It includes 9 certificates from Google and one from our institute itself. You will be recognized as a Google partner after acquiring these all certificates and will be able to get jobs worldwide.

How many module do you cover at your digital marketing institute in Pune?

We cover 56 modules of digital marketing courses in Pune along with 100% practical training approach to be an expert in the field of internet marketing.

Do you provide 100% placement assistance to your digital marketing training institute in Pune?

Yes, 100% – We provide placement assistance to our students after completing this digital marketing courses in Pune, as we have in house placement officer for job assistance to our students.

What is your digital marketing courses in Pune batch size?

We allow 10 – 15 students in a batch at our institute during the training, so every student can get proper attention by trainer & benefited out of it.

Tell me about job opportunities and designations in after completing this digital marketing course in Pune?

Indeed, sea of opportunities are available in this world of internet, one can become seo analysts, digital marketing executive, seo executive, ppc expert, social media executive and many more designations are available to be acquired, just take one step ahead & contact us.
How many modules do you cover in your digital marketing certification training program in Pune?

We provide 100% practical digital marketing training program to the seekers along 56 modules of digital marketing so one can get best out of it during they learn this course with Victorious Digital Pune.
What is average package available for fresher’s after done these digital marketing courses in Pune?

An average package for fresher’s after done this course is around 1.50 laces to 2.50 laces in Pune, and if we talk about other metro cities like Mumbai, Delhi, Bengaluru, Chennai then it will increase according to the industries.

What assistance do provide after completing this course?

We always care about our students whether it is in classroom or outside the classroom, more over we have life time assistance for our students to brush up course again also they are always allow to come our institute and learn updated modules. We not only help our students but we also take care of businessmen, housewives, freelancer in order to promote their businesses online or want to start career as freelancer.

100% Job Assistance

100% Practical training

Google Ads & Analytics Certification

Assured Internship

Affordable Fees in Digital Industry

Flexible Batch Timing

Friendly and Cooperative Staff

We Always Have Our Doors Open
What are the locations available for digital marketing jobs?

Truly, each and every city is becoming digital after a big announcement by our respected Prime Minister Mr. Narendra Modi that “DIGITAL HO RHA HAI INDIA” and jio is proving unlimited data to be used to our Indian consumers, hence internet usages are increasing day by day, month after month and most of the cities are already involved in this field like,

Delhi

Mumbai

Bengaluru

Chennai

Kolkata

Pune

Indore

Bhopal

Nagpur

Nasik

Goa
What if I missed any digital marketing classes in Pune?

We have multiple batches in a day also we have multiple branches of digital marketing courses in Pune, so if in case someone missed out any lecture at our institute respective person can attend missed lecture in another batch.
Do you provide study materials of this digital marketing courses in Pune?

Yes! At Victorious Digital, we provide comprehensive study materials for our digital marketing courses in Pune . Our resources include PDFs, video tutorials, case studies, and practical assignments to ensure in-depth learning. These materials help students master digital marketing concepts and apply them effectively in real-world scenarios.
What are the digital marketing jobs sectors in India?

As we all know that everyone wants to see his business presence online, thus they are turning themselves from off line to online and not only one sector but all sectors are taken a step ahead towards digital world. Some of the sectors we are putting out of many.

Real Estate

IT Companies

E-Commerce

New Startups

Event Companies

Educations Sectors

Advertisement Companies

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Looking For Best Digital Marketing Courses in Pune With 100% Placement Assistance

Join Our Renowned Training Program

Digital Marketing Courses in Pune, Best Training Institute & Classes With Placement Assistance At Affordable Fees

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LOVE FROM OUR ALUMNI 😊 Our Satisfied Students With Average 4.9 Ratings

Vaishnavi Bhalerao

Vikas Telang

Ashvini Dabhade

Shreyas Shende

Samadhan Kale

Akshay Thakur

Victorious Digital Marketing Courses in Pune Provides Exceptional Placement Support

Plan Marketing Camping

Copy Writing

Camping Management

Drive Website Traffic

Social Media Engagement

Search Engine Optimization

Lead Generation

Brand Awareness

Marketing Analysis

Digital Marketing Courses in Pune Syllabus, Training Duration & Content

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