Mobile SDK Advertising and Monetization

Mobile SDK

A mobile software development kit, or SDK, is a piece of code that lets mobile apps connect to third-party services and technologies. By integrating a mobile SDK, developers can access different tools like analytics or re-engagement, or connect to ad networks to run in-app ads.

Unlike APIs, which act more as bridges, SDKs allow for a richer set of technological capabilities by being more deeply embedded in an app, delivering a more expansive set of tools. These may include libraries, code samples, and guides that can help developers build better applications.

Mediation SDK

Integrating mobile applications with a mobile SDK like ironSource’s offers several notable benefits. Developers can integrate their apps directly to ironSource’s leading ad network so they can leverage premium global advertiser demand for their in-app inventory. Developers can also access use the SDK to ironSource’s mediation SDK platform, which empowers them to manage demand from multiple different ad networks at once.

Want to learn more? Read more about mobile app advertising .

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What is SDK mobile advertising?

Mobile advertising SDKs are a vital component of successfully monetizing mobile apps . Instead of creating complex systems to build and deploy ads in-app, SDKs include tools that allow for more seamless app integration. Connecting apps directly to ad network SDKs facilitate monetization for both developers and publishers.

SDK Ads

Mobile app SDK tools empower developers to deploy various ad units to determine which are best suited to their users, depending on performance and user feedback. This includes high-impact ad units such as rewarded videos , interstitial ads , native video ads, and offerwalls videos .

Integrating mobile applications with a mobile SDK like ironSource’s offers several notable benefits. Developers can connect their apps directly to ironSource’s leading ad network so they can leverage premium global advertiser demand for their in-app inventory. Developers can also access use the SDK to ironSource’s mediation platform, which empowers them to manage demand from multiple different ad networks at once.

SDKs enable developers to easily plan and implement ads within their apps by determining ad frequency, best placement in-app, and timing.

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Easy app integration

For developers, mobile ad SDK tools present a highly effective and efficient way to integrate ad monetization into a mobile application. Because they live inside the app, mobile ad SDKs allow developers to seamlessly integrate high-quality ad units like rewarded video, interstitial video or interactive ads without having to worry about issues like caching.

Why should you choose ironSource for SDK monetization?

With ironSource’s mobile SDK, developers and publishers alike can optimize their monetization efforts to quickly improve revenues. Developers can easily include ads in their apps without affecting user experience, and leverage new revenue streams which improve retention and IAPs (in-app purchases) through rewarded ad models which act as an integral part of an in-app economy.

SDK ad units

ironSource’s comprehensive monetization platform not only mediates banner ads , interstitial ads , and premium in-app video ads , but also offers programmatic mediation across sophisticated interactive creatives like playable mobile ads , and interactive ads . These exciting and creative innovations in mobile advertising not only drive high eCPMs for developers, they are also becoming increasingly popular with advertisers.

Key advantages

Some of the key advantages ironSource mobile SDK makes available include: easy access to the top-rated ad networks to find the best partners for monetization efforts; an impressive array of tools that optimize monetization, user experience, and user acquisition; a reduction in network SDK bloat thanks to a single integration that centralizes ad mediation; improved user acquisition with access to premium supply across the top grossing apps; and a better understanding of existing users with real-time user level reporting.

PickCrafter boosts revenue by 165% with ironSource rewarded video

“ironSource offered a fast and seamless placement implementation within PickCrafter and the addition of rewarded video ads placements yielded significant engagement and revenue growth. From ad execution to reporting, ironSource has been a true and steady game monetization partner in every sense.”

– Chris Lewis, Co-Founder at Fiveamp

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Earn to Die 2 boosts engagement rate by 38% with ironSource rewarded video

“We always knew rewarded video mediation would be a smart way to approach monetization. We had to offer a variable reward that increased depending on the strength of the vehicle in the game, otherwise watching the video wouldn’t be worth our users’ time.”

– Jason Daskalopoulos, Senior Business and Marketing Manager at Not Doppler

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Big Fish doubles revenue with ironSource rewarded video

“After implementing rewarded video with ironSource, we saw double digit increase in revenue – both gross revenue across the entire game and also revenue coming directly from players who are engaging with IAPs. We saw those players actually choosing to spend more while they’re also experiencing rewarded video.”

– Jon Grande, Senior Director of Product Management at Big Fish

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Dots users ask for ironSource rewarded video ad unit

“We did a test where we actually took out ironSource’s rewarded video ad unit. But then we saw a lot of negative reviews in the Google Play Store. So we knew that users were very happy with the ad unit and it was incorporated well into the game.”

– Chris Calderon, Former VP of Marketing and Revenue at Dots

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