Inside X, Google's top-secret moonshot factory

相关文章推荐

飘逸的马克杯 · Hey Google, ...· 4 月前 ·

飘逸的马克杯 · Inside X, ...· 4 月前 ·

飘逸的马克杯 · Google's True ...· 4 月前 ·

飘逸的马克杯 · X, the moonshot factory· 4 月前 ·

</noscript><div id="app-root"><div><div class="BasePageWrapper-dDoYjY guBtGf page page-theme-standard ArticlePageBase-jjJCSb kybWcM page--article"><div class="BasePageNavigationBackgroundFiller-hUUakH hVkyNG"/><div class="AdWrapper-dQtivb fZrssQ BasePageAd-hEhfmW QpGti ad ad--out-of-page"><div class="ad__slot ad__slot--out-of-page" data-node-id="gthut"/></div><div class="AdWrapper-dQtivb fZrssQ BasePageAd-hEhfmW QpGti ad ad--outstream"><div class="ad__slot ad__slot--outstream" data-node-id="47blhe"/></div><div class="AdWrapper-dQtivb fZrssQ BasePageAd-hEhfmW QpGti ad ad--overlay"><div class="ad__slot ad__slot--overlay" data-node-id="onpqcs"/></div><a href="#main-content" data-testid="BasePageSkipLink" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BasePageSkipLink-beYbvG iUEiRd euNVPR jSvUDd gtHYlq">Skip to main content</a><div class="InterstitialWrapper-buSWcY iKbmkT"><aside class="PaywallModalWrapper-eIbMpP hQIgAV paywall-modal paywall-modal--paywall"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut ConsumerMarketingUnitWrapper-bgdQfy lbwtNt paywall-modal__consumer-marketing-unit consumer-marketing-unit consumer-marketing-unit--paywall-modal-full-barrier" role="presentation" aria-live="assertive" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--paywall-modal-full-barrier"/><div class="journey-unit"/></div></aside></div><div class="PersistentTopWrapper-ecjesM gywviM persistent-top" data-testid="PersistentTop" data-journey-hook="persistent-top"><header class="StandardNavigationWrapper-gtbPYz bOoueh site-navigation" data-testid="StandardNavigationWrapper"><div data-testid="StandardNavigationDrawer" class="StandardNavigationDrawer-gDKJmv iUbKRP"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp fCyinQ button button--utility StandardNavigationDrawerButtonToggle-irxPzn lixQAi standard-navigation__drawer-toggle" data-event-click="{&quot;element&quot;:&quot;Button&quot;}" data-testid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Open Navigation Menu</span><div class="ButtonIconWrapper-gFdzAL bPDyTT button__icon-container"><svg class="ButtonIcon-YqaGo iwlhuX button-icon icon icon-menu" focusable="false" viewbox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg"><title>Menu</title><path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.5h14v1H1v-1Zm0 5h14v1H1v-1Zm14 5H1v1h14v-1Z" fill="#000"/></svg></div></button><div class="AlertWrapper-gvFATk cAhSHN StandardNavigationDrawerBookmarkAlert-irmtYV pYBCk" data-testid="BookmarkAlertMobile" role="tooltip"><div aria-hidden="true" role="presentation" class="AlertArrow-daOgye iyDCNz alert-arrow"/><div aria-hidden="true" role="presentation" class="AlertIconWrapper-iHNVmf lleInn"><svg class="icon icon-bookmark icon-bookmark--activated" width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Story Saved</title><path class="icon-bookmark-fill icon-bookmark--activated-checkmark" fill="#000" fill-rule="evenodd" d="M4.25 3.25h8.5v1.5h-7v14.958L12 16.136l6.25 3.572V11.25h1.5v11.042L12 17.864l-7.75 4.428V3.25Z" clip-rule="evenodd"/><path class="icon-bookmark--activated-checkmark-stroke" fill="#000" fill-rule="evenodd" d="m12 10.94 7.47-7.47 1.06 1.06L12 13.06 8.47 9.53l1.06-1.06L12 10.94Z" clip-rule="evenodd"/></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMessage-jgAjgo bVCFRm gjujqA hvzbdK alert-message"><span class="AlertDangerousBookmarkMessage-yzlJS jkHbqc"><p>To revisit this article, visit My Profile, then <a href="/account/saved">View saved stories</a>.</p></span></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp fCyinQ button button--utility close-alert-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;}" data-testid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonIconWrapper-gFdzAL bPDyTT button__icon-container"><svg class="ButtonIcon-YqaGo iwlhuX button-icon icon icon-close" focusable="false" viewbox="0 0 32 32" width="32" height="32" xmlns="http://www.w3.org/2000/svg" role="none"><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-rule="nonzero"/></svg></div></button></div></div><div class="StandardNavigationSectionLogo-bghSeq jUvSSf"><a href="/" data-testid="Logo" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM StandardNavigationLogoLink-bfpyLL iUEiRd euNVPR jSvUDd jYKccq"><span class="SpanWrapper-umhxW jvZaPI responsive-asset StandardNavigationLogoImage-kyNDxs jVwXYs"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa StandardNavigationLogoImage-kyNDxs jVwXYs responsive-image"><img alt="WIRED" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="/verso/static/wired/assets/logo-header.svg" srcset="" sizes="100vw"/></picture></span></a></div><div data-testid="StandardNavigationHeadLineBlock" class="StandardNavigationHeadLineBlock-kwGkqn dqfBFX"><div aria-hidden="true" class="StandardNavigationHeadLineBlockHeadLine-dfABRF cDRYks">Inside X, Google's top-secret moonshot factory</div><div class="StandardNavigationHeadLineBlockChannelNavigation-ccHZSK fkgYDz"><div class="StandardNavigationSectionPrimaryLinks-eSbMKK bWOXSe"><nav aria-label="Primary" class="NavigationWrapper-bFftAs fKSZRK StandardNavigationNavPrimaryLinks-envmpy dktYVh" data-testid="navigation"><ul class="NavigationListWrapper-gWXLVS eMPBBw navigation__list" data-testid="navigation__list"><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/security/" data-testid="navigation__internal-link">Security</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/category/politics/" data-testid="navigation__internal-link">Politics</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/gear/" data-testid="navigation__internal-link">Gear</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/big-story/" data-testid="navigation__internal-link">The Big Story</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/business/" data-testid="navigation__internal-link">Business</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/science/" data-testid="navigation__internal-link">Science</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/culture/" data-testid="navigation__internal-link">Culture</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="/category/ideas/" data-testid="navigation__internal-link">Ideas</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a class="external-link NavigationExternalLink-hktPkS eKCGLY navigation__link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://shop.wired.com/&quot;}" href="https://shop.wired.com/" rel="nofollow noopener" target="_blank">Merch</a></li></ul></nav><span class="NavigationDivider-fEDnwq ixXXMs navigation__divider"/><div><div class="MoreDropdownWrapper-dDKmCE jFzyQY"><button data-testid="MoreDropdownLabel" aria-expanded="false" type="button" class="MoreDropdownLabel-hfApoZ dIwckv">More<i class="AccountDropdownToggleIcon-cZvvYy jiruAW"><svg class="icon icon-chevron" focusable="false" viewbox="0 0 32 32" width="32" height="32" xmlns="http://www.w3.org/2000/svg"><title>Chevron</title><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-rule="nonzero"/></svg></i></button><div data-testid="StandardNavigationDropdown" class="StandardNavigationDropdown-iQQRZT lbbOCO"/></div></div></div></div></div><div class="StandardNavigationSectionUtilityLinks-ecAXBS jeEqEM"><div class="standard-navigation-account standard-navigation__section--utility-links-login"/><div class="StandardNavigationConsumerMarketingUnitWrapper-iemhjj dZqPLK"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--nav-dialog" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--nav-dialog"/><div class="journey-unit"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--nav-cta" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--nav-cta"/><div class="journey-unit"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--nav-rollover" role="presentation"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--nav-rollover"/><div class="journey-unit"/></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--nav-gift" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--nav-gift"/><div class="journey-unit"/></div></div><a href="/search/" aria-label="Search" class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp djwOtU button button--utility StandardNavigationSearchButton-bhoYY hhlygD" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;/search/&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN bBWXSg button__label">Search</span><div class="ButtonIconWrapper-gFdzAL bPDyTT button__icon-container"><svg class="ButtonIcon-YqaGo iwlhuX button-icon icon icon-search" focusable="false" viewbox="0 0 32 32" width="32" height="32" xmlns="http://www.w3.org/2000/svg" data-testid="iconSearch"><title>Search</title><path d="M14.5 10a4.5 4.5 0 1 0 0 9 4.5 4.5 0 0 0 0-9zm5.249 8.335l4.458 4.458-1.414 1.414-4.458-4.458a6.5 6.5 0 1 1 1.414-1.414z" fill-rule="nonzero"/></svg></div></a></header><div aria-hidden="true" class="StandardNavigationPrimaryLinks-hsfnqT eaOiYu"><ul><li><a aria-hidden="true" tabindex="-1" href="/category/security/">Security</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/category/politics/">Politics</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/gear/">Gear</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/big-story/">The Big Story</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/business/">Business</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/science/">Science</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/culture/">Culture</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/ideas/">Ideas</a></li><li><a aria-hidden="true" tabindex="-1" href="https://shop.wired.com/">Merch</a></li></ul></div><div aria-hidden="true" class="StandardNavigationSecondaryLinks-UJYFF giBLkc"><ul><li><a aria-hidden="true" tabindex="-1" href="/podcasts/">Podcasts</a></li><li><a aria-hidden="true" tabindex="-1" href="/video/">Video</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/newsletter?sourceCode=navbar">Newsletters</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/magazine">Magazine</a></li><li><a aria-hidden="true" tabindex="-1" href="http://wired.com/travel">Travel</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/tag/plaintext/">Steven Levy's Plaintext Column</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/tag/wired-classic/">WIRED Classics from the Archive</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/tag/wired-events/">Events</a></li><li><a aria-hidden="true" tabindex="-1" href="/category/wiredinsider/">WIRED Insider</a></li><li><a aria-hidden="true" tabindex="-1" href="/tag/wired-consulting/ ">WIRED Consulting</a></li><li><a aria-hidden="true" tabindex="-1" href="https://jobs.wired.com/?source=navbar">Jobs</a></li><li><a aria-hidden="true" tabindex="-1" href="https://www.wired.com/coupons">Coupons</a></li></ul></div></div><div class="PersistentBottomWrapper-eddooY bIieWF persistent-bottom" data-journey-hook="persistent-bottom"><aside class="PaywallBarWrapper-egYlzP jTaEmG paywall-bar"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut paywall-bar__consumer-marketing-unit consumer-marketing-unit consumer-marketing-unit--paywall-bar-call-to-action" role="presentation" aria-live="polite" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--paywall-bar-call-to-action"/><div class="journey-unit"/></div></aside></div><div class="SpaceHolder-oayp fXtswJ ad-height-hold"/><div class="StickyHeroAdWrapper-eNLJUc jsLSpC ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-node-id="aopv55"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-hero" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-hero"/><div class="journey-unit"/></div></div><div class="SpaceHolder-oayp fXtswJ ad-height-hold"/><main id="main-content" tabindex="-1" class="BasePageMainContent-kFvAuh hHEPkK page__main-content"><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs eyJUHV content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp gRsajm"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT hkFrAN"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines bylines--inlined-with-bg ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH dlzgzD byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn bAqyQm byline__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd euNVPR jdMSdZ BDKtv byline__name-link button" href="/author/oliver-franklin-wallis/">Oliver Franklin-Wallis</a></span></span></span></div><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX korSvK rubric ContentHeaderRubricContainer-eTudtt edKnIL"><a class="RubricLink-gRWSOU fTtYjx rubric__link" href="/category/big-story"><span class="RubricName-fVtemz cLxcNi rubric__name">The Big Story</span></a></div><time data-testid="ContentHeaderPublishDate" datetime="2020-02-17T01:00:00-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderTitleBlockPublishDate-hYmSqb iUEiRd iJViBS cXawal">Feb 17, 2020 1:00 AM</time></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd cvHIvL kctZMs">Inside X, Google's top-secret moonshot factory</h1></div><div class="ContentHeaderAccreditation-lfctVB etVsnJ content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ jTjywE">X – formerly Google X – aims to pursue technological breakthroughs by taking crazy ideas seriously. When will its bets pay off?</div></div></div></div></header></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__content"><div class="ActionBarWrapperContent-lasBkU kXWRKG"><div class="ActionBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh ttAbm viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jqKQwk bookmark large-screen"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh fHZWTF viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jSNLic bookmark mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG hdASCv"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><span class="lead-in-text-callout">Gandalf arrives on</span> rollerblades. It’s morning in the cafeteria at X – formerly Google X – and Astro Teller, X’s Captain of Moonshots, glides over dressed in coarse grey robes and a pointed hat, carrying oatmeal. Jedi stroll past to their desks, gripping coffee. Star Fleet officers queue for breakfast. This, it should be said, is unusual – it’s Halloween. But X is a surreal place. Outside, self-driving cars loop around the block. Sections of stratospheric balloons, designed to broadcast internet to remote places, hang in the lobby. Robots wheel around, sorting the recycling. Teller likens X to Willy Wonka’s chocolate factory; it seems only fitting that there be costumes.</p><p class="paywall">Even standing inside X – a cavernous former mall in Mountain View, California – it’s hard to articulate exactly what X is. Within Alphabet, Google’s parent company, it is grouped alongside Deepmind in "Other Bets", although in that metaphor, X is more like the gambler. Its stated aim is to pursue what it calls “moonshots” – to try to solve humanity’s great problems by inventing radical new technologies. To that end, besides the self-driving cars (now a standalone company, Waymo) and internet balloons (Loon), X has built delivery drones (Wing), contact lenses that measure glucose in the tears of diabetics (Verily) and technology to store electricity using molten salt (Malta). It has pursued, but ultimately abandoned, attempts to create carbon neutral fuel from seawater, and replace ocean freight with cargo blimps. It once earnestly debated laying a giant copper ring around the North Pole to generate electricity from the Earth’s magnetic field.</p><p class="paywall">That might sound fantastical or even absurd, but every day you almost certainly use something developed at X. Google Brain, the deep-learning division that now informs everything from Google Search to Translate, began at X. So did camera software GCam, used in Google Pixel phones; indoor mapping in Google Maps; and Wear OS, Android’s operating system for wearable devices.</p><div class="Container-hnJNtl gxMaIG"/><p class="paywall">But those are beside the point. “Google Brain, the cars, Verily, everything else – those are symptoms. Side effects of trying weird things, things that are unlikely to work,” Teller says. “We are a creativity organisation, not a technology organisation.” The rollerblades, which he wears every day, are tucked neatly under the table. (They save him eight minutes a day between meetings.) X, he explains, is not so much a company as a radical way of thinking, a method of pursuing technological breakthroughs by taking crazy ideas seriously. X’s job is not to invent new Google products, but to produce the inventions that might form the next Google.</p><p class="paywall">X was once seen as a punchline in Silicon Valley (and on <em>Silicon Valley</em>). Today, its self-driving cars have logged 10 million miles on public roads, and operate an autonomous ride-sharing service in Arizona. Loon’s balloons provide internet access to communities in rural Peru and Kenya. Wing, X’s drone delivery effort, is carrying food and medicines to customers in Australia. Still, as Alphabet continues to be buffeted by employee protests and leadership changes – in December 2019, founders Larry Page and Sergey Brin stepped down, handing the company to Google CEO Sundar Pichai – X is facing renewed scrutiny to prove that its moonshots are more than just an indulgence, or expensive PR stunts. X celebrates its tenth anniversary in 2020. When will its bets pay off?</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"/><div class="journey-unit"/></div></div><p class="paywall">Alphabet is not the first company to set up a laboratory for chasing moonshot ideas. In 1925, AT&amp;T and Western Electric founded Bell Labs, which assembled scientists and engineers from different disciplines to advance the field of telecommunications. Bell Labs invented the transistor, the first lasers and photovoltaic cells, winning nine Nobel prizes in the process. Ever since, corporate research labs, from Xerox PARC to Lockheed Martin's Skunk Works and DuPont’s Experimental Station, have played a central role in producing breakthrough inventions. Apple, Facebook, Microsoft and Amazon all have corporate research labs. Google has several, including Google AI (formerly Google Research), Robotics at Google, and Advanced Technologies and Projects, which works on things like AR and smart fabrics.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="5bizkg"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129986"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="awlco9"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="pmijq"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">But corporate research labs are flawed. Big companies, chasing quarterly results, often ignore transformative ideas even from within their own organisations. Xerox PARC invented the graphical user interface, but we don’t sit at Xerox laptops. As startups grow into corporations, bureaucracy can take over, and their capacity to think creatively wanes. “Over a 20 to 30 year period, companies tend to move from experimentation to process,” Teller explains. “Process is an attempt to get surprise all the way down to zero. Experimentation is the complete, constant bathing in surprise. You can’t have both.”</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="sydh22"/></div><p class="paywall">X does not call itself a corporate research lab (it uses the term “Moonshot Factory”), but when it was founded in 2010, its remit wasn’t entirely clear. X originally grew out of Chauffeur, Google’s self-driving car project, then spearheaded by the Stanford roboticist Sebastian Thrun. Page and Brin admired Thrun for his work on Streetview and turn-by-turn directions in Google Maps, and at X they offered him free reign to pursue similarly offbeat ideas. “Initially, the title was called ‘Director of Other’,” Thrun says. “We wanted to push technologies in many different directions, including self-driving cars.”</p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-1 viewport-monitor-anchor"/><p class="paywall">For at least a year, X’s existence was a closely guarded secret. Other Google employees were denied keycard access. Even within Google, where bottom-up management is a founding principle and employees are allowed to spend 20 per cent of their time working on their own ideas, X had a free-wheeling, intellectually anarchic style. Engineers from Project Chauffeur worked alongside those from Google Brain, Loon and a handful of other equally audacious projects. “I wanted to get no bureaucracy, no PowerPoints, no financial reporting, no oversight, so that the people in charge could focus entirely on the challenge,” Thrun says. Most of the early project ideas came from Page and Brin themselves, who took a close interest, and eventually moved into X’s building. (Teller once described X as Brin’s “batcave”.)</p><p class="paywall">When Thrun left X in 2012 for Udacity, his online education company, Teller took over. He was, in many ways, the natural choice. His paternal grandfather is Edward Teller, known as the father of the hydrogen bomb, and the co-founder of the US’s Lawrence Livermore National Laboratory. His maternal grandfather was a Nobel prize-winning economist. “I grew up as the dumb one in my family,” says Teller. “My family believed that being smart was the only thing that mattered. I wasn’t going to win on those terms. As a result, it forced me to explore other ways to be successful.” Before joining X, Astro (a nickname; his real name is Eric) founded an AI hedge fund, and sold a wearable sensors company. He has finished two novels and co-written a book of relationship advice. At school, to compensate for mild dyslexia, he would do every problem twice, using different methods. “Then if I came up with the same answer, it was the right answer,” he says. The experience taught him early the value of experimental thinking – “to just try things fast, to approximate at the beginning, and come at the problem from different angles.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="e6t2"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129987"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="2lqhd8"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="mgiblp"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">When Teller took over at X, it had little structure. “I would describe it as like the Wild West. We just started projects when we were interested in things. There was almost no process whatsoever,” says Obi Felten, who joined X from Google in 2012. Teller hired Felten, who then worked in Google’s product marketing department, to formalise the moonshot process. While the engineers pushed the frontiers of artificial neural networks and high-altitude ballooning, Felten says she dealt with “literally everything that wasn’t the tech. Legal policy, marketing, PR, partnerships. They’d never had a business plan for any of the projects before.” Her job title was "Head of Getting Moonshots Ready for Contact With the Real World".</p><p class="paywall">Not all X projects survived first contact. One of the first was Google Glass, a wearable computer inside a pair of spectacles. Brin loved the idea, and pushed X hard to turn the early prototypes into a consumer product. When Glass eventually launched in 2013, Google created huge fanfare. Skydivers wearing Glass parachuted on to the roof of its annual developers' conference. Models wore them on the runway at New York Fashion Week. They were featured on <em>The Simpsons</em> and in <em>Vogue</em>.</p><p class="paywall">But in the real world, Glass faced poor reviews, mockery (“Glassholes”) and outrage at potential invasions of privacy. “The real failure that we had with Glass was when we were trying to talk about it as a learning platform, the public started responding to it like a product,” Teller says. “What was worse is we fell into the trap of talking about it that way ourselves. And that was terrible, because it was not a finished product.”</p><p class="paywall">Glass was discontinued as a consumer product in 2015. It still exists, but as an enterprise tool mostly used in manufacturing and other manual industries. “Sometimes it just doesn’t work, the technology’s not ready, and we have to stop doing it, pause it, slow it down,” Teller says. He still believes that a Glass-like device will catch on eventually. (Apple is reportedly working on AR glasses for debut in 2022.) “There's no way to take moonshots and never be too early. By the definition of what we’re doing, we’re erring on the side of being too early, rather than being too late.”</p><p class="paywall">Once a week or so, X’s smartest minds gather in a conference room and set about systematically killing each other’s craziest ideas. To be considered a moonshot, an idea must fulfil three criteria: it must address a significant global problem, involve inventing breakthrough technology, and result in a radical outcome – at least “10X” better than what exists today. Jetpacks and hoverboards might be fun, but don’t serve a common good.</p><p class="paywall">Similarly, distributing vaccinations is a worthy goal, but isn’t a moonshot. “If most or all of the audacity is just in the scale of the thing, that is not what we’re interested in,” says Teller.</p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-2 viewport-monitor-anchor"/><p class="paywall">Whatever the problem, no solution is too outlandish. “Everything has to be on the table,” says Teller. “So someone said in a brainstorming session: what if guns actually shot some kind of lethal poison, but there was an antidote in all the jails in the country?” Teller grins. “First of all, that’s a gorgeous idea – I mean, it’s a terrible idea. But in terms of the creativity of the idea, that is good, and that person will think of other really weird ideas that are awesome for society.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="j30aoi"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129988"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="hxqgls"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="cekel6"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">After a moonshot is proposed, X’s Rapid Evaluation team – a rotating cast of Xers with expertise from materials science to artificial intelligence – begin what is known as a pre-mortem. “Let's imagine everything fell apart. What are the things that caused that?” says Phil Watson, who heads the Rapid Evaluation department. Ninety per cent of ideas fail at this stage. Some fail for obvious reasons: too expensive, too difficult. Others break the laws of physics. If an idea can’t be killed easily, then it becomes an investigation, and is assigned a small team to interrogate it further. “We start looking into it more systematically,” Watson explains. “What would it take for this to succeed? What are the skill sets we would need to be able to advance it to the next level? What's the thing most likely to make this fail?” Successful investigations become projects, with a name, budget and full-time staff.</p><p class="paywall">One of the foundational tenets at X is "Monkey First". That is, if you were asked to teach a monkey to stand on a pedestal and recite Shakespeare, you should resist starting with the simplest task (building the pedestal) and start with the hardest (teaching a monkey to speak). Teams are encouraged to set both performance milestones and "kill targets" – thresholds that, if missed, will automatically end the project. For example, Project Foghorn, X’s attempt to turn seawater into fuel, succeeded in producing fuel but couldn’t do so cheaply enough. X killed the project, published its findings as a scientific paper, and gave the team a bonus.</p><p class="paywall">One afternoon I follow Kathryn Zealand, of the Rapid Evaluation team, to see an investigation at work. The idea is to build a pair of assistive trousers that might help the elderly and immobile walk independently. “The space of ageing in general hasn’t had enough investment,” says Zealand, who is Australian. “The demographics mean it’s going to be a big thing in the future.”</p><p class="paywall">The trousers, code-named Smarty Pants, are inspired both by recent advancements in soft robotics and Zealand’s own experience with her 92-year-old grandmother, who has Alzheimer’s. At that age, even simple movements like standing become difficult. “If you help them do that one thing, they take 30 per cent more steps over the course of the day. And the longer people stay walking, the few other health issues they’ll have,” Zealand says. She is wearing what looks like 3D-printed armour on one leg, wired with sensors, which collect data on her gait as we walk.</p><p class="paywall">Early on in any investigation, X begins prototyping. X’s Design Kitchen houses virtually anything required to conduct experiments in numerous fields: a wet lab, milling machines, laser scanners, 3D printers. “We say, OK, what is the quickest experiment we can do that will get us to a yes/no?” Zealand says.</p><p class="paywall">We arrive in a large, airy atrium. Zealand has enrolled her mother, who happens to be visiting, as a test subject. “She struggles with stairs,” Zealand explains. The trousers prototype is rough: actuators on each knee joint, connected to fabric panels around the wearer’s legs. The outer seams are laced, corset-style, giving them a Victorian steampunk vibe. The motors are controlled by a Raspberry Pi in a pearlescent bumbag. Zealand’s team – including a deep learning specialist, a clothing designer and a world expert in biomechanical exoskeletons – fit her mother into the trousers, then monitor her as she climbs several flights of stairs. “It’s amazing,” she says, stepping down, delighted. “Normally I’d be out of breath by the time I got up there.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="2sk1db"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129989"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="08qjji"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="ngjlz"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Zealand asks me if I want to try them. After a brief fitting, I tread gingerly on the first step, and immediately feel myself being pulled upwards, as if by an additional set of muscles. Climbing is noticeably easier. By using the sensor data and machine learning, Zealand explains, the trousers are learning to "see" the stairs, knowing exactly when to apply force. She hopes that, eventually, soft robotics and material advances might enable a lightweight product a fraction of the weight, with a flexible frame, that could aid a range of mobility issues. “That’s probably 10 years out,” she says. Still, it’s early days. Fewer than half of X’s investigations become Projects. By the time this story is published it will probably have been killed.</p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-3 viewport-monitor-anchor"/><p class="paywall">The ability to work on such long-term problems is X’s great advantage: the patience of research, without the financial pressures of a startup. “There are some technologies that, because of safety, you have to have several ‘nines’ of reliability before you can even get started,” says Teller. “There’s a really big difference between a 1 per cent error rate and 0.001 per cent error rate.” A software glitch in a mobile app is unlikely to be fatal, but one in a self-driving car might be.</p><p class="paywall">The thought lingers that afternoon, as a driverless Waymo pulls up outside the X campus. Since its start at X in 2009, Waymo has now logged more than 10 million autonomous miles on public roads. For the last year, it has operated Waymo as a small scale ride-hailing service in Phoenix, Arizona, and is currently working with Jaguar on its next generation of vehicles. Morgan Stanley recently valued the company at $105 billion (£80 billion). “Waymo’s goal is to build the world’s most experienced driver,” says Andrew Chatham, a Waymo software engineer. “It is not to build a car. Other people are quite good at that.”</p><p class="paywall">We pull away. A safety driver, Rick, is sitting in the front seat, but the wheel turns itself. Inside the car, a white Chrysler Pacifica, headrest displays show a live view of what the roof-mounted sensors ‘see’: pedestrians in yellow wireframes, the purple outlines of other vehicles. The ride is surprisingly quiet, and, other than some slight hesitations – even now the cars struggle to predict drivers’ intentions at junctions – entirely uneventful.</p><p class="paywall">Even so, mass adoption of self-driving cars is still a long way off. “If I look at where we were in the first six months [back in 2009], we had some really cool videos. And here we are more than a decade later, and those videos… it was too easy to get there,” Chatham says. “Actually getting to the level of deployment is a whole other ball game.”</p><p class="paywall">During the early years, X employees could happily work on technologies that might be decades away, knowing that all the while advertising revenue was flooding into Google. Thrun recalls asking former Google CEO and Alphabet executive chairman Eric Schmidt for $30 million to fund a project. Schmidt gave him $150 million. “Eric said to me, ‘If I give you $30million, you're going to come back next month and ask for another $30million.’”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="9radqf"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129990"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="qsysg8"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="bwujpq"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Then, one morning in 2015, Brin and Page announced that Google was restructuring, to become Alphabet. The news came as a shock inside the company. There were widespread reports of budgets being tightened. But at X, being spun out clarified the team’s essential purpose: “[It] became even more clear that the goal of X is to produce new Alphabet companies,” Felten says.</p><p class="paywall">When projects reach a certain scale, they “graduate” from X to become standalone companies. Most, like Waymo, join Alphabet’s Other Bets. A few have been acquired by Google, or spun out independently, such as the renewable energy startups Dandelion and Malta. Upon graduation, project leaders become executives, and employees are given a stake in the company. “When projects leave here, they're not done,” says Teller. “There's plenty of learning still to be done.”</p><p class="paywall">The transition is not always easy. Since Alphabetisation, the original leaders of several X projects, including Waymo, Loon and Wing, have either left or been replaced. “If you’re trying to accelerate something to grow ambitious and large, the chances that the original person that invented it can take [it through] every stage is pretty hard,” Wendy Tan White, a vice-president at X who oversees growth-stage projects, says. “They would have to grow very fast themselves.”</p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-4 viewport-monitor-anchor"/><p class="paywall">Alphabet as an organisation has also faced various controversies in its first five years. In 2018, the company was rocked by allegations of sexual misconduct by senior executives; 20,000 employees, including many at X, staged a global walkout in protest. One of the executives named by the New York Times was Richard DeVaul, then head of Rapid Evaluation at X, and one of the original creators of Loon. (DeVaul resigned, reportedly without an exit package.)</p><p class="paywall">Teller has publicly expressed his regret at the episode, and his admiration for those involved in the walkout. “It made me believe in Google and Alphabet more,” he tells me. “Awesome that employees should say, 'This is our company too and that needs to reflect us.’”</p><p class="paywall">There has also been widespread upset at Google’s involvement in Project Maven, a Pentagon artificial intelligence project, and Project Dragonfly, a reported plan to launch a censored search engine in China. (Both have reportedly been shelved.) These events have reignited debates about the responsibility that Alphabet has, in Google’s once famous phrase, to not be evil.</p><p class="paywall">Although these projects did not come under X, Teller says he thinks deeply about the ethics of his team’s work. His grandfather, after all, worked on the Manhattan Project. “There definitely have been things people brought up [at X] that are like, 'Nope, that's evil'. We're just not doing that,” he says. But other issues are less clear-cut – for example, projects that may cause jobs to be lost to automation. One current X project is to create all-purpose “everyday robots” that might automate menial tasks. “New technologies tend to create concentrated harm and diffuse benefits,” Teller says. “If the benefits of automation are 100 times the downsides, that leaves us with 99 per cent positive. But we owe it to those people who have experienced those concentrated problems – and it is a public policy matter – to make sure we take care of them.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="hy6bs"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129991"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="w9cs2"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="ebwvp4"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">After its flurry of early successes, X’s moonshots in recent years have struggled to strike the popular imagination – or financial success. Of its energy startups, only Malta and Dandelion have to date built a commercial product. Chronicle, its cybersecurity moonshot to create an immune system for the internet, was recently folded back into Google. And while Wing’s drones may end up transforming the logistics industry, it’s hard to paint delivering burritos as a genuine moonshot.</p><p class="paywall">Recently, X has increased its effort on tackling problems that might threaten humanity, like climate change. “Climate change is by any reasonable standard the single biggest problem that humanity has,” Teller says. There are several climate-focused projects in development, including research into ocean health. One of the most advanced, currently untitled, is focused on agriculture. “It’s one of our basic needs. It’s one of the largest industries in the world. It has the largest carbon footprint of any major industry,” Teller says.</p><p class="paywall">In an X workshop on the second floor, engineers are working on several boxy blue vehicles with stilt-like legs and off-road tyres. They are farming drones, designed to comb a field in groups, taking hyperspectral images of the crops and topsoil. The drones are already in testing on some farms in California, “collecting millions of images of plants, where every strawberry has a unique ID”, explains Benoit Schillings, an ebullient Belgian who oversees several moonshots at X. “Agriculture is a huge, complex optimisation problem. Right now the way it’s done is by simplifying the problem: we’re going to put hybrid corn over 10,000 acres,” Schillings says. By analysing the data and making suggestions, X hopes to improve crop yields and soil health.</p><p class="paywall">The agriculture project is a typical X moonshot: take a huge problem and apply Alphabet’s massive advantage in computing power, intellectual expertise and financial resources to try and solve it – creating a global business in the process. “Going after ‘Let's solve agriculture’ – this is pretty hubristic,” Schilling laughs. “We take the challenges that I think very few other players would have the courage to take.”</p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-5 viewport-monitor-anchor"/><p class="paywall">But it’s also possible to see moonshots as something more cynical: attempts to dominate industries that don’t yet exist. Agriculture, worldwide, is a trillion-dollar market. It’s hard not to picture Waymo as the operating system inside every car, Wing as the air traffic control for every airborne package. Google itself, after all, started as a kind of moonshot, to systematically map all of human knowledge. For all of X’s rhetoric about changing the world, it ultimately exists to produce new enterprises – and profit – for Alphabet.</p><p class="paywall">Teller, however, seems unphased by the notion that creating wildly profitable companies and solving issues like climate change are in opposition. To X, and Alphabet, creating the next Google and saving the world are essentially the same thing. “Things that lose money tend to get smaller over time, and things that make money tend to get bigger over time,” he says. “I see purpose and profit not in opposition. I see them as intensely synergistic.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="9kt5v"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-129992"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 20 Best Movies on Amazon Prime Right Now&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 20 Best Movies on Amazon Prime Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a2d7999765d503fdf5b7f0/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Culture</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-amazon-prime-movies/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 20 Best Movies on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Matt Kamen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;The 29 Best Deals From REI’s 2024 Labor Day Sale&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 29 Best Deals From REI’s 2024 Labor Day Sale" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c81511f4eb67b3df7aa79c/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-rei-labor-day-sale-deals-2024/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 29 Best Deals From REI’s 2024 Labor Day Sale</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Scott Gilbertson</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c7a288f31322ef4d50d539/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/how-to-preorder-xbox-series-x-and-xbox-series-s/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Preorders Are Live for Microsoft’s New Xbox Series X and S, but Should You Buy?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Eric Ravenscraft</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{&quot;dangerousHed&quot;:&quot;Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/66c682487218a71740718361/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c682487218a71740718361/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Politics</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/trump-silicon-valley-elon-musk-neo-nazis-fine-people/#intcid=_wired-right-rail_3a79978b-1988-4033-94a1-e2b123592b3f_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Trump’s New Silicon Valley Supporters Really Want You to Forget He Called Nazis ‘Fine People’</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>David Gilbert</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="1qpm4v"/></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"/></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="pjfbm8"/></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa dYWmGR body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">X recently celebrated its tenth birthday. The day I visit, the senior executives have been in meetings, trying to map out what the next decade might look like. “The world is changing,” Tan White says. Fields that X once pioneered, such as self-driving cars, are now cottage industries. The concept of moonshots is now used widely by both startups and governments. Massive venture capital funds, such as SoftBank’s Vision Fund, are enabling startups to take moonshot-sized risks of their own.</p><p class="paywall">X’s true impact may not be clear for another decade, or more. While it has created sizeable returns for Alphabet – Teller has said the value of Google Brain alone paid for several years of X’s entire budget – there’s still no telling if its graduated companies will survive, let alone become the next Google. In 2018, Alphabet’s "Other Bets" lost $3.36 billion (£2.57 billion). “We have to accept that some of these businesses still won’t make it,” Teller says. But then, almost all attempts at invention end in failure. Genuine breakthroughs require both immense capital, creativity and, perhaps most important, patience.</p><p class="paywall">“If we define moonshots as trying to create something really radical… that’s really hard. The really big things, it’s tough to see who’s going to do it,” Nathan Myhrvold, the former director of Microsoft Research and founder of Intellectual Ventures, told me. “But the flipside is if you’ve got those resources and you don’t do it, then we’ll never know if there was some fabulous technology that took that kind of effort.”</p><p class="paywall">Sitting in front of Teller-as-Gandalf, it’s hard not to think of an even earlier moonshot factory: the labs of Thomas Edison, known as the Wizard Of Menlo Park. It may be that the self-driving car, or one of X’s many other moonshots, will end up transforming society in ways we can’t yet foresee. It might save the world, or it might just help Alphabet grow ever richer and more powerful.</p><p class="paywall">“The real test is 15 to 20 years from now, when the dust is settled and we look backwards. Then how are we doing?” Teller says. Until then, there will always be more crazy ideas worth chasing. “The world’s got more than enough problems, sadly.”</p><p class="paywall"><em>Updated 17.02.20, 11:50 GMT: This article originally stated that of X’s energy startups, only Malta had built a commercial product. Dandelion has also built a commercial product. Sebastian Thrun also created Udacity, not Coursera</em></p><div data-attr-viewport-monitor="inline-recirc" class="inline-recirc-wrapper inline-recirc-observer-target-6 viewport-monitor-anchor"/><p class="paywall"><em>This article was originally published by WIRED UK</em></p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="hxkc4e"/></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"/><div class="journey-unit"/></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"/></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 PaywallInlineBarrierWithWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__inline-barrier article__body"><div class="container container--body"><div class="container--body-inner"><aside class="PaywallInlineBarrierWrapper-iBnuqk lfXXa-D" data-testid="PaywallInlineBarrierWrapper"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--paywall-inline-barrier" role="presentation" aria-live="polite" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--paywall-inline-barrier"/><div class="journey-unit"/></div></aside></div></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__container"><div class="container container--body"><div class="container--body-inner"/></div></div></div></div></div></article><div class="GridWrapper-cAzTTK iSDgMW grid grid-margins grid-items-2 grid-layout--adrail"><div class="GridItem-buujkM ckUkOW grid--item grid-layout__content"><div data-testid="ArticlePageMainContent" data-journey-hook="article-footer"/></div></div><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="ContributorsWrapper-eNpWFu hYyBes contributors" data-testid="Contributors"><div class="ContributorBioWrapper-bnVHbt gukMon"><div class="ContributorBioContent-ubQdr jZTSSi"><div class="ContributorBioHeader-ledood XOIEx"/><div class="ContributorBioBio-fBolsO kzXQIh"><a href="/author/oliver-franklin-wallis/">Oliver Franklin-Wallis</a> is a contributing editor at WIRED UK, and the author of Wasteland: The Dirty Truth About What We Throw Away, Where It Goes, and Why It Matters.</div><div class="ContributorBioFooter-brqDlv dMbIUd"><div class="SocialIconsWrapper-hKMEXV ffgPVr social-icons social-icons--standard"><ul data-testid="socialIconslist" class="SocialIconsList-cHVTIA ivmblD social-icons__list"><li class="SocialIconsListItem-dembhR jTjOQe social-icons__list-item social-icons__list-item--twitter social-icons__list-item--standard"><a aria-label="Follow Oliver Franklin-Wallis on X" class="external-link SocialIconExternalLink-huuzOU cLGRzS social-icons__link social-icons__link--twitter" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.twitter.com/olifranklin&quot;}" href="https://www.twitter.com/olifranklin" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-twitter" focusable="false" width="30" height="30" viewbox="0 0 1200 1227" fill="none" xmlns="http://www.w3.org/2000/svg" style="width:45%;height:45%"><title>X</title><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="black"/></svg></div></a></li></ul></div></div></div></div></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div data-testid="TagCloudWrapper" class="TagCloudWrapper-gGgndx guyhEV ContentFooterTagCloud-krQmRG esZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectionHeader-cOforY iUEiRd bFbfot kQQRmu">Topics</span><a href="/tag/long-read/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">Long Reads</span></a><a href="/tag/business/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">business</span></a><a href="/tag/google/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">Google</span></a><a href="/tag/magazine/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">magazine</span></a><a href="/tag/march-april-2020-issue/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">March / April 2020 Issue</span></a></div></div></div></div><div data-testid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="content-bottom-anchor"/><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-footer"/><div class="journey-unit"/></div><div data-attr-viewport-monitor="" class="recirc-list-wrapper viewport-monitor-anchor"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 SummaryCollectionGridComponent-ktyEog bdTTVU summary-collection-grid RecircListDefaultOverlaySummaryCollectionGrid-AHJhY TRZgI recirc-list__items summary-collection-grid--four-columns summary-collection-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--item"><div class="SummaryCollectionGridContent-eVUpRm flthaR"><div class="SectionTitleRoot-dBGvdq fiHEJl SummaryCollectionGridSectionTitle-fCmYwG eAcJMh" data-testid="SectionTitle"><header class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet dxqEAa cMsmZO gbguXG">Read More</header></div><div class="SummaryCollectionGridItems-DZShR jMTkDP hide-read-more-ad" data-testid="SummaryCollectionGridItems"><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;Google&amp;#39;s Rise Was Inevitable. So Was Its Antitrust Ruling&quot;,&quot;index&quot;:0,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/googles-rise-was-inevitable-so-was-its-antitrust-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/googles-rise-was-inevitable-so-was-its-antitrust-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Google's Rise Was Inevitable. So Was Its Antitrust Ruling" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66b51c282127c964456e0350/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/story/googles-rise-was-inevitable-so-was-its-antitrust-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Google's Rise Was Inevitable. So Was Its Antitrust Ruling</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">This week, a US federal district court judge ruled that Google was a monopolist. It's been a long time coming.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Steven Levy</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;Which Google Pixel Phone Should You Buy?&quot;,&quot;index&quot;:1,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-google-pixel-phone/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-google-pixel-phone/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Which Google Pixel Phone Should You Buy?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66c60e77081e8351da151f71/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-google-pixel-phone/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Which Google Pixel Phone Should You Buy?</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Here’s a guide to all the models—plus Pixel case recommendations and smart software tricks to try.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Julian Chokkattu</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;The 55 Best Shows on Netflix Right Now&quot;,&quot;index&quot;:2,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/netflix-best-shows-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/netflix-best-shows-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 55 Best Shows on Netflix Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66bd02c0ceeb94a5c619da8f/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/netflix-best-shows-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 55 Best Shows on Netflix Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing"><em>The Boyfriend</em>, <em>The Decameron</em>, and <em>Kleo</em> are just a few of the shows you need to watch on Netflix this month.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Matt Kamen</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm fMpfiT ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="y5evpt"/></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;Google Search Is an Illegal Monopoly, US Judge Rules&quot;,&quot;index&quot;:3,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/google-search-antitrust-monopoly-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/google-search-antitrust-monopoly-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Google Search Is an Illegal Monopoly, US Judge Rules" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66b12d051ba2aa06433d8e31/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/google-search-antitrust-monopoly-ruling/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Google Search Is an Illegal Monopoly, US Judge Rules</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Nearly a year after the US government took Google to trial, a judge has found that the tech giant violated antitrust laws. A new trial will determine how Google should be penalized.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Paresh Dave</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;Steve Jobs Knew the Moment the Future Had Arrived. It&amp;#39;s Calling Again&quot;,&quot;index&quot;:4,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/steve-jobs-speech-personal-computers-ai/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/steve-jobs-speech-personal-computers-ai/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Steve Jobs Knew the Moment the Future Had Arrived. It's Calling Again" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a02c25473ac06ecbb29e7f/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.wired.com/story/steve-jobs-speech-personal-computers-ai/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Steve Jobs Knew the Moment the Future Had Arrived. It's Calling Again</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">In a recently uncovered 1983 speech, Steve Jobs predicted the ubiquity of personal computers. In 2024, AI has brought us to another inflection point.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Steven Levy</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;A US Judge Ruled That Google Is an Illegal Monopolist. Here&amp;#39;s What Might Come Next&quot;,&quot;index&quot;:5,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/google-search-monopoly-judge-amit-mehta-options/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/google-search-monopoly-judge-amit-mehta-options/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="A US Judge Ruled That Google Is an Illegal Monopolist. Here's What Might Come Next" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66b28c1803717d94f8e102c8/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.wired.com/story/google-search-monopoly-judge-amit-mehta-options/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">A US Judge Ruled That Google Is an Illegal Monopolist. Here's What Might Come Next</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Judge Amit Mehta’s ruling has triggered a potentially yearslong process to decide how to punish the company. For users, it could mean a future in which Google isn’t front and center everywhere.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Paresh Dave</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;The 52 Best Shows on Disney+ Right Now&quot;,&quot;index&quot;:6,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/best-shows-disney-plus/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/best-shows-disney-plus/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 52 Best Shows on Disney+ Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66a942996be943a73aae6058/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.wired.com/story/best-shows-disney-plus/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 52 Best Shows on Disney+ Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing"><em>Arctic Ascent With Alex Honnold, X-Men ’97,</em> and <em>Star Wars: Young Jedi Adventures</em> are just a few of the shows you should be watching on Disney+ this month.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Jennifer M. Wood</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{&quot;dangerousHed&quot;:&quot;The 51 Best Movies on Netflix Right Now&quot;,&quot;index&quot;:7,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.wired.com/story/netflix-best-movies-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/netflix-best-movies-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcset="https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcset="https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 51 Best Movies on Netflix Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66bcfe7ef5cef6fa241bf0a3/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl nLise summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.wired.com/story/netflix-best-movies-this-week/#intcid=recommendations_wired-bottom-recirc-v4_9c6fed20-2c57-42af-9643-4c5c6207f711_similar2-3" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 51 Best Movies on Netflix Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing"><em>Wicked Little Letters</em>, <em>Lumberjack the Monster,</em> and <em>Godzilla Minus One</em> are just a few of the movies you should watch on Netflix this month.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemprop="author" itemtype="http://schema.org/Person"><span itemprop="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Matt Kamen</span></span></span></div></div></div></div></div></div></div><div class="SummaryCollectionGridToActionWrapper-gnReGN eGayfk"/></div></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-testid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-testid="TaboolaWidgetContent"/></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-node-id="nt5qbv"/></div></div></div></div></main><div class="BasePageMainFooterFiller-hTlZph jSriYf page__main-footer-filler"/><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg jfKMyp HEhan"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--cm-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--cm-footer"/><div class="journey-unit"/></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan BasePageSiteFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 BasePageSiteFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--item"><footer class="SiteFooterWrapper-bXjkRY kRZClI site-footer--with-store"><div class="SiteFooterGridNoMargins-jSrXSj cQgGDp" data-testid="SiteFooterGridNoMargins"><div class="SiteFooterBrandInfo-cdoqKy gbtTQg"><div class="SiteFooterLogo-eYlNHY eigdAF site-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SiteFooterLogoResponsiveAsset-ckjzWk kubVDn site-footer__responsive-image"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SiteFooterLogoResponsiveAsset-ckjzWk kubVDn site-footer__responsive-image responsive-image"><img alt="WIRED" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="/verso/static/wired/assets/logo-reverse.svg" srcset="" sizes="100vw"/></picture></span></a></div><div data-testid="SiteFooterAbout" class="SiteFooterAbout-lflfWa hmWCBj"><div class="SiteFooterAboutText-XXKBX blTbmF">WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries.</div></div></div><nav aria-label="More From WIRED" class="NavigationWrapper-bFftAs fKSZRK SiteFooterNavigationVertical-eawNCf iTzxzC" data-testid="navigation"><p data-testid="navigation__heading" class="NavigationHeadingWrapper-befTuI kSFYXD navigation__heading"><button data-testid="navigation__heading-button" type="button" aria-expanded="false" class="NavigationHeadingButton-eDVixB fiYwDK">More From WIRED<span data-testid="navigation__heading-arrow" class="NavigationHeadingArrow-iJeTMa gGaHQm"/></button></p><ul class="NavigationListWrapper-gWXLVS huuvUn navigation__list" data-testid="navigation__list"><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/subscribe/" data-testid="navigation__internal-link">Subscribe</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/newsletter?sourceCode=HeaderAndFooter" data-testid="navigation__internal-link">Newsletters</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/faq/" data-testid="navigation__internal-link">FAQ</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/wired-staff/" data-testid="navigation__internal-link">WIRED Staff</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/wired-on-background-policy/" data-testid="navigation__internal-link">Editorial Standards</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://archive.wired.com/t/storefront/storefront" data-testid="navigation__internal-link">Archive</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/rss-feeds/" data-testid="navigation__internal-link">RSS</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/accessibility-help/" data-testid="navigation__internal-link">Accessibility Help</a></li></ul></nav><span class="NavigationDivider-fEDnwq ixXXMs navigation__divider"/><nav aria-label="Reviews and Guides" class="NavigationWrapper-bFftAs fKSZRK SiteFooterNavigationContactVertical-kReQvb cmXQj" data-testid="navigation"><p data-testid="navigation__heading" class="NavigationHeadingWrapper-befTuI kSFYXD navigation__heading"><button data-testid="navigation__heading-button" type="button" aria-expanded="false" class="NavigationHeadingButton-eDVixB fiYwDK">Reviews and Guides<span data-testid="navigation__heading-arrow" class="NavigationHeadingArrow-iJeTMa gGaHQm"/></button></p><ul class="NavigationListWrapper-gWXLVS huuvUn navigation__list" data-testid="navigation__list"><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/category/gear/reviews/" data-testid="navigation__internal-link">Reviews</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/category/gear/buying-guides/" data-testid="navigation__internal-link">Buying Guides</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/gallery/best-mattresses/" data-testid="navigation__internal-link">Mattresses</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/gallery/best-electric-bikes/" data-testid="navigation__internal-link">Electric Bikes</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/gallery/best-soundbars/" data-testid="navigation__internal-link">Soundbars</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/tag/culture-guides/" data-testid="navigation__internal-link">Streaming Guides</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/coupons" data-testid="navigation__internal-link">Coupons</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/coupons/submit-offer" data-testid="navigation__internal-link">Submit an Offer</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/coupons/business-partners" data-testid="navigation__internal-link">Become a Partner</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/coupons/contact" data-testid="navigation__internal-link">Coupons Contact</a></li><li class="NavigationListItemWrapper-cxLZKD JsNkg navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/coupons/info/code-guarantee.html" data-testid="navigation__internal-link">Code Guarantee</a></li></ul></nav><span class="NavigationDivider-fEDnwq ixXXMs navigation__divider"/><div class="SiteFooterNoticesWrapper-gbuTHd dWMZHg"><div class="SiteFooterNoticesContainerWrapper-cQMYXm jYCnSe"><nav aria-label="Notices" class="NavigationWrapper-bFftAs fKSZRK SiteFooterNavigationHorizontal-cWLRMH fjPJct" data-testid="navigation"><ul class="NavigationListWrapper-gWXLVS eMPBBw navigation__list" data-testid="navigation__list"><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.condenast.com/brands/wired" data-testid="navigation__internal-link">Advertise</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/feedback/" data-testid="navigation__internal-link">Contact Us</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://subscriptions.wired.com/pubs/N3/WIR/Register.jsp?cds_page_id=175371&amp;cds_mag_code=WIR&amp;id=1423757547774&amp;lsid=50431012277019467&amp;vid=1" data-testid="navigation__internal-link">Customer Care</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/wired-jobs/" data-testid="navigation__internal-link">Jobs</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a role="link" class="NavigationInternalLink-cWEaeo kHWqlu navigation__link" href="https://www.wired.com/about/press/" data-testid="navigation__internal-link">Press Center</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a class="external-link NavigationExternalLink-hktPkS eKCGLY navigation__link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.condenaststore.com/&quot;}" href="https://www.condenaststore.com/" rel="nofollow noopener" target="_blank">Condé Nast Store</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a class="external-link NavigationExternalLink-hktPkS eKCGLY navigation__link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.condenast.com/user-agreement/&quot;}" href="https://www.condenast.com/user-agreement/" rel="nofollow" target="_blank">User Agreement</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a class="external-link NavigationExternalLink-hktPkS eKCGLY navigation__link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;http://www.condenast.com/privacy-policy#privacypolicy&quot;}" href="http://www.condenast.com/privacy-policy#privacypolicy" rel="nofollow" target="_blank">Privacy Policy</a></li><li class="NavigationListItemWrapper-cxLZKD dsgTQs navigation__list-item" data-testid="navigation__list-item"><a class="external-link NavigationExternalLink-hktPkS eKCGLY navigation__link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;http://www.condenast.com/privacy-policy#privacypolicy-california&quot;}" href="http://www.condenast.com/privacy-policy#privacypolicy-california" rel="nofollow" target="_blank">Your California Privacy Rights</a></li></ul></nav><span class="NavigationDivider-fEDnwq ixXXMs navigation__divider"/><div data-nosnippet="true" class="SiteFooterLegaleseTextWrapper-fGMwRh eSpvgx"><p data-testid="dangerous-legalese-brand-text" class="SiteFooterLegaleseText-bquxSW ktGGjH">© 2024 Condé Nast. All rights reserved. <em>WIRED</em> may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. <a class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;http://www.aboutads.info&quot;}" href="http://www.aboutads.info" rel="nofollow noopener" target="_blank">Ad Choices</a></p></div><div class="SiteFooterCollectionContainer-iKPzYu cUTUWM"><div class="NavigationDropdownWrapper-fjoVXT jYntAR SiteFooterNavigationDropdown-hjTqZW bWWMsL"><h6 id="assistive-label-site-footer-dropdown" class="AssistiveText-jDgocZ dpxJYg">Select international site</h6><button aria-expanded="false" aria-haspopup="true" aria-labelledby="assistive-label-site-footer-dropdown" aria-describedby="assistive-label-site-footer-dropdown menu-button-site-footer-dropdown" id="menu-button-site-footer-dropdown" role="button" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM NavigationDropdownLink-wQNwA NavigationDropdownButton-dMMEVi iUEiRd euNVPR hHrXhl cxfUYn gUwJJm"><span>United States</span><span aria-hidden="true"><svg class="icon icon-large-chevron" focusable="false" width="12" height="7" viewbox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><title>LargeChevron</title><path fill-rule="evenodd" clip-rule="evenodd" d="m1.47 10.53 1.06-1.06L16 22.94 29.47 9.47l1.06 1.06L16 25.06 1.47 10.53Z" fill="#000"/></svg></span></button><ul direction="up" role="menu" aria-labelledby="assistive-label-site-footer-dropdown" class="NavigationDropdownListWrapper-hCCdPp bIcEJD"><li role="none" class="NavigationDropdownListItem-fOdiCf fEcOYZ"><a href="https://www.wired.it/" role="menuitem" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM NavigationDropdownLink-wQNwA iUEiRd euNVPR jouqBj cxfUYn">Italia</a></li><li role="none" class="NavigationDropdownListItem-fOdiCf fEcOYZ"><a href="https://wired.jp/" role="menuitem" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM NavigationDropdownLink-wQNwA iUEiRd euNVPR jouqBj cxfUYn">Japón</a></li><li role="none" class="NavigationDropdownListItem-fOdiCf fEcOYZ"><a href="https://www.wired.cz/" role="menuitem" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM NavigationDropdownLink-wQNwA iUEiRd euNVPR jouqBj cxfUYn">Czech Republic &amp; Slovakia</a></li></ul></div></div><div class="SocialIconsWrapper-hKMEXV hwdgCG social-icons social-icons--footer SiteFooterSocialIcons-cLAKVY ckpAhc"><ul data-testid="socialIconslist" class="SocialIconsList-cHVTIA gBoIvv social-icons__list"><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--facebook social-icons__list-item--footer"><a aria-label="Follow us on Facebook" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--facebook" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.facebook.com/wired/&quot;}" href="https://www.facebook.com/wired/" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-facebook" focusable="false" viewbox="0 0 24 24" width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Facebook</title><path d="M8.945 5.874v2.753H7v3.367h1.945V22h3.996V11.994h2.682s.251-1.614.372-3.379h-3.038V6.312c0-.343.435-.807.866-.807H16V2h-2.96C8.847 2 8.945 5.37 8.945 5.874Z" fill="#000"/></svg></div></a></li><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--twitter social-icons__list-item--footer"><a aria-label="Follow us on X" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--twitter" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://twitter.com/wired/&quot;}" href="https://twitter.com/wired/" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-twitter" focusable="false" width="30" height="30" viewbox="0 0 1200 1227" fill="none" xmlns="http://www.w3.org/2000/svg" style="width:45%;height:45%"><title>X</title><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="black"/></svg></div></a></li><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--pinterest social-icons__list-item--footer"><a aria-label="Follow us on Pinterest" data-pin-do="nothing" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--pinterest" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://pinterest.com/wired/&quot;}" href="https://pinterest.com/wired/" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-pinterest" focusable="false" viewbox="0 0 24 24" width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Pinterest</title><path d="M10.46 15.06c-.47 2.056-.93 4.037-1.932 5.6-.307.479-.616 1.081-1.141 1.34-.775-3.991.846-7.35 1.486-10.705-.816-1.666-.308-4.488 1.44-4.808 2.533-.462 1.865 2.593 1.436 4.013-.237.78-.66 1.526-.597 2.381.141 1.801 2.408 1.919 3.569.99 1.665-1.326 2.147-3.89 1.983-5.996-.246-3.206-3.877-4.8-7.085-3.519-1.653.66-3.153 2.179-3.37 4.41-.113 1.175.133 2.114.596 2.777.068.1.308.278.345.547.072.543-.25 1.127-.546 1.533-1.642-.473-2.49-1.947-2.625-3.813-.312-4.25 3.178-7.48 7.282-7.783 4.383-.32 7.856 2.21 8.179 5.898.24 2.741-.734 5.5-2.28 6.986-1.162 1.115-3.63 2.209-5.65 1.141-.446-.237-.646-.527-1.09-.992Z" fill="black"/></svg></div></a></li><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--youtube social-icons__list-item--footer"><a aria-label="Follow us on YouTube" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--youtube" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.youtube.com/user/wired/&quot;}" href="https://www.youtube.com/user/wired/" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-youtube" focusable="false" viewbox="0 0 32 32" width="32" height="32" fill="none" xmlns="http://www.w3.org/2000/svg"><title>YouTube</title><path d="M23.666 11.76C23.5755 11.4196 23.3971 11.109 23.1488 10.8593C22.9005 10.6095 22.5909 10.4294 22.251 10.337C21.003 10 16 10 16 10C16 10 10.997 10 9.749 10.337C9.40915 10.4294 9.09955 10.6095 8.85121 10.8593C8.60287 11.109 8.42451 11.4196 8.334 11.76C8 13.016 8 15.636 8 15.636C8 15.636 8 18.256 8.334 19.512C8.42436 19.8526 8.60265 20.1634 8.851 20.4133C9.09934 20.6632 9.40903 20.8435 9.749 20.936C10.997 21.273 16 21.273 16 21.273C16 21.273 21.003 21.273 22.251 20.936C22.591 20.8435 22.9007 20.6632 23.149 20.4133C23.3974 20.1634 23.5756 19.8526 23.666 19.512C24 18.257 24 15.636 24 15.636C24 15.636 24 13.016 23.666 11.76ZM14.364 18.015V13.257L18.545 15.637L14.364 18.015Z" fill="black"/></svg></div></a></li><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--instagram social-icons__list-item--footer"><a aria-label="Follow us on Instagram" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--instagram" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://instagram.com/wired/&quot;}" href="https://instagram.com/wired/" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-instagram" focusable="false" viewbox="0 0 24 24" width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Instagram</title><path fill-rule="evenodd" clip-rule="evenodd" d="M12 2c2.716 0 3.056.013 4.122.06 1.066.049 1.792.217 2.428.465a4.884 4.884 0 0 1 1.771 1.154 4.873 4.873 0 0 1 1.154 1.771c.247.636.416 1.362.465 2.428.049 1.066.06 1.406.06 4.122s-.012 3.056-.06 4.122c-.049 1.066-.218 1.792-.465 2.428a4.9 4.9 0 0 1-1.154 1.771 4.874 4.874 0 0 1-1.771 1.154c-.636.247-1.363.416-2.428.465-1.066.049-1.406.06-4.122.06s-3.056-.012-4.122-.06c-1.066-.049-1.792-.218-2.428-.465a4.901 4.901 0 0 1-1.771-1.154 4.9 4.9 0 0 1-1.154-1.771c-.248-.636-.416-1.363-.465-2.428C2.013 15.056 2 14.716 2 12s.013-3.056.06-4.122c.049-1.066.217-1.792.465-2.428a4.884 4.884 0 0 1 1.154-1.771A4.874 4.874 0 0 1 5.45 2.525c.636-.248 1.362-.416 2.428-.465C8.944 2.013 9.284 2 12 2Zm0 2.5c-2.443 0-2.732.009-3.696.054-.893.04-1.377.188-1.7.315-.397.146-.756.38-1.05.684-.322.32-.52.625-.685 1.052-.125.322-.275.806-.315 1.699C4.509 9.267 4.5 9.557 4.5 12c0 2.443.009 2.732.054 3.696.04.893.188 1.377.315 1.7.165.427.364.732.684 1.05.32.321.625.52 1.052.685.322.125.806.275 1.699.315.963.045 1.253.054 3.696.054 2.443 0 2.732-.009 3.696-.054.893-.04 1.377-.189 1.7-.315a2.811 2.811 0 0 0 1.05-.683c.321-.32.52-.625.685-1.053.125-.322.275-.806.315-1.699.045-.963.054-1.253.054-3.696 0-2.443-.009-2.732-.054-3.696-.04-.893-.189-1.377-.315-1.7a2.835 2.835 0 0 0-.683-1.05 2.834 2.834 0 0 0-1.053-.685c-.322-.125-.806-.275-1.699-.315C14.733 4.509 14.443 4.5 12 4.5Zm0 2.21a5.29 5.29 0 1 1 0 10.58 5.29 5.29 0 0 1 0-10.58Zm0 8.25a2.96 2.96 0 1 0 0-5.92 2.96 2.96 0 0 0 0 5.92Zm6.625-8.148a1.438 1.438 0 1 1-2.876 0 1.438 1.438 0 0 1 2.876 0Z" fill="black"/></svg></div></a></li><li class="SocialIconsListItem-dembhR cPPkiQ social-icons__list-item social-icons__list-item--tiktok social-icons__list-item--footer"><a aria-label="Follow us on TikTok" class="external-link SocialIconExternalLink-huuzOU vUgCi social-icons__link social-icons__link--tiktok" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://www.tiktok.com/@wired?lang=en&quot;}" href="https://www.tiktok.com/@wired?lang=en" rel="noopener" target="_blank"><div class="SocialIconContainer-huXzUC pMzVC social-icons__icon-container"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon icon-tiktok" focusable="false" viewbox="0 0 32 32" width="32" height="32" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Tiktok</title><path d="M22.6895 14.4733C22.5587 14.486 22.4275 14.4927 22.2961 14.4933C20.8554 14.4935 19.5115 13.7672 18.7223 12.5618V19.1388C18.7223 21.8235 16.546 24 13.8612 24C11.1764 24 9 21.8236 9 19.1388C9 16.454 11.1764 14.2777 13.8612 14.2777C13.9626 14.2777 14.0619 14.2868 14.1616 14.293V16.6887C14.0619 16.6767 13.9638 16.6584 13.8612 16.6584C12.4909 16.6584 11.3802 17.7692 11.3802 19.1394C11.3802 20.5097 12.4909 21.6204 13.8612 21.6204C15.2317 21.6204 16.4419 20.5407 16.4419 19.1703L16.4659 8H18.7576C18.9737 10.0552 20.6308 11.6603 22.6918 11.811V14.4733" fill="black"/></svg></div></a></li></ul></div></div></div></div><div class="SiteFooterOneTrustButtonContainer-ZTHDi oYQsd"><div class="OneTrustButtonIconWrapper-jBxCcL ipoisD oneTrust_button__icon-container"><svg class="PrivacyOTIconWrapper-dcjjMU iiIxzr OneTrustButtonIcon-eQOPhc hbIkjC oneTrust_button-icon icon icon-privacyOT" focusable="false" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 32 14" width="32" height="9.5"><g><g id="final---dec.11-2020_1_"><g id="_x30_208-our-toggle_2_" transform="translate(-1275.000000, -200.000000)"><g id="Final-Copy-2_2_" transform="translate(1275.000000, 200.000000)"><path class="st0" d="M7.4,12.8h6.8l3.1-11.6H7.4C4.2,1.2,1.6,3.8,1.6,7S4.2,12.8,7.4,12.8z"/></g></g></g><g id="final---dec.11-2020"><g id="_x30_208-our-toggle" transform="translate(-1275.000000, -200.000000)"><g id="Final-Copy-2" transform="translate(1275.000000, 200.000000)"><path class="st1" d="M22.6,0H7.4c-3.9,0-7,3.1-7,7s3.1,7,7,7h15.2c3.9,0,7-3.1,7-7S26.4,0,22.6,0z M1.6,7c0-3.2,2.6-5.8,5.8-5.8&#10; h9.9l-3.1,11.6H7.4C4.2,12.8,1.6,10.2,1.6,7z"/><path id="x" class="st2" d="M24.6,4c0.2,0.2,0.2,0.6,0,0.8l0,0L22.5,7l2.2,2.2c0.2,0.2,0.2,0.6,0,0.8c-0.2,0.2-0.6,0.2-0.8,0&#10; l0,0l-2.2-2.2L19.5,10c-0.2,0.2-0.6,0.2-0.8,0c-0.2-0.2-0.2-0.6,0-0.8l0,0L20.8,7l-2.2-2.2c-0.2-0.2-0.2-0.6,0-0.8&#10; c0.2-0.2,0.6-0.2,0.8,0l0,0l2.2,2.2L23.8,4C24,3.8,24.4,3.8,24.6,4z"/><path id="y" class="st3" d="M12.7,4.1c0.2,0.2,0.3,0.6,0.1,0.8l0,0L8.6,9.8C8.5,9.9,8.4,10,8.3,10c-0.2,0.1-0.5,0.1-0.7-0.1l0,0&#10; L5.4,7.7c-0.2-0.2-0.2-0.6,0-0.8c0.2-0.2,0.6-0.2,0.8,0l0,0L8,8.6l3.8-4.5C12,3.9,12.4,3.9,12.7,4.1z"/></g></g></g></g></svg></div></div></footer></div></div></div></div></div></div></body>