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How to maximize the performance of your mobile game: 3 tips from a Unity game design consultant

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What is ad network integration?

Use a mobile ad network to start driving revenue and make money from your app. App developers can integrate ad networks into their apps to serve ads to their users, as a way to earn money and monetize. Each network is a single SDK integration, that’s quick and easy to set up. The ironSource SDK is the top mobile video ad network for games on the market today.

Start monetizing Start monetizing

What are mobile ad networks?

Mobile ad networks connect app developers (or publishers, as they’re sometimes called in the industry) and advertisers. App developers use ad networks to serve ads to their users in order to monetize their apps, while advertisers use ad networks to promote their products. Developers integrate the ad network into their app through an SDK.

The ad network works by aggregating ad inventory from the apps that it’s integrated with, and then selling that inventory to advertisers.

ironSource is known to be one of the mobile ad networks with the highest CPM for publishers. In fact, ironSource has been named in many mobile ad network rankings, and lists of mobile ad networks. The publishers who work with ironSource consistently receive high eCPMs, high fill rates, and high quality ads. See for yourself.

Want to know more? Read more about mobile app advertising .

Monetize your app Monetize your app
PickCrafter boosts revenue by 165% with ironSource rewarded video

“ironSource offered a fast and seamless placement implementation within PickCrafter and the addition of rewarded video ads placements yielded significant engagement and revenue growth. From ad execution to reporting, ironSource has been a true and steady game monetization partner in every sense.”

– Chris Lewis, Co-Founder at Fiveamp

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Earn to Die 2 boosts engagement rate by 38% with ironSource rewarded video

“We always knew rewarded video mediation would be a smart way to approach monetization. We had to offer a variable reward that increased depending on the strength of the vehicle in the game, otherwise watching the video wouldn’t be worth our users’ time.”

– Jason Daskalopoulos, Senior Business and Marketing Manager at Not Doppler

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Big Fish doubles revenue with ironSource rewarded video

“After implementing rewarded video with ironSource, we saw double digit increase in revenue – both gross revenue across the entire game and also revenue coming directly from players who are engaging with IAPs. We saw those players actually choosing to spend more while they’re also experiencing rewarded video.”

– Jon Grande, Senior Director of Product Management at Big Fish

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Dots users ask for ironSource rewarded video ad unit

“We did a test where we actually took out ironSource’s rewarded video ad unit. But then we saw a lot of negative reviews in the Google Play Store. So we knew that users were very happy with the ad unit and it was incorporated well into the game.”

– Chris Calderon, Former VP of Marketing and Revenue at Dots

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