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and assets with links of deeper dive,
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With stories on the latest industry trends, insightful blogs, and assets with links of deeper dive, join
10k+publishers to get your knowledge bite from Adpushup.
Table of Contents:
I. What is Ad Network?
Premium Ads Network
: This type of ad network offers inventories from popular publishers.
Vertical Ad Networks: They are topic-specific advertising networks. For example, technology ads networks, automotive ad networks, business ad networks, fashion ad networks, etc.
Inventory-Specific Ad Network
: They focuses on a certain type of inventory (e.g. Mobile, Video, Native).
Affiliate Advertising Network
: They typically using the revenue share, CPC, or CPA pricing model.
IV. How to Choose the Best Ad Network?
Finding the best ad networks is easy. There’s just one problem—there are
just too many choices
.
And the jargon flying around in the
ad tech industry
certainly doesn’t help things. What is programmatic buying? Should you opt for CPC or CPM? Should you go with standard IAB units or the newer, more innovative types?
Some of these questions may seem daunting if you haven’t particularly taken the time to dive in and understand how the online ad tech ecosystem works, so it may seem like choosing a network for your website is going to be a tough task, but it doesn’t need to be so.
In the end, it boils down to a few things you should consider to find out best ad network:
Size of advertiser network.
Quality of ads in the network.
The variety is available in ad formats.
Compensation & payment terms.
The underlying technology.
Want more information on how to choose best ad network? We’ve compiled it all in this blog post:
Whether you are a mid-sized publisher, small publisher, or a large publisher,
Amazon Publisher Services has solutions for everyone
. It is one of the best ad networks. Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace.
PopAds is a pop-under ad network that is known to be relatively faster and more secure than others like it. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.
An advantage for publishers is that it allows on-request payments and access to advertisers from more than 40 countries. As a result, this provides publishers with a wide scope when it comes to the choice of keywords and targeting to effectively monetize the traffic in their niche. Hence, it is known as one of the best ad networks.
It offers all the best-performing ad formats for both web and
mobile monetization
, including pop-under, native ads, push notifications, banners, and interstitials. They have a number of tools and features that help publishers monetize their traffic more effectively. Furthermore, their technology bypasses
adblockers
, making it one of the best ad networks.
Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.
Adsterra is a reliable ad network with Partner Care, serving over 30 billion ad impressions per month worldwide. It is famous for its experienced and qualified team, unique direct traffic from all over the world, three levels of anti-fraud protection, and a wide range of advertising formats and payment methods.
Recently, Adsterra recorded more than 100K campaigns across 248 geographies serving over 30 billion impressions per month.
Publishers can monetize any traffic with Adsterra: desktop/mobile website traffic or social/mobile app traffic with Adsterra. One significant positive aspect of this ad network is that publishers can choose from its range of multiple ad formats: Popunder, Social Bar (total blast!), In-Page Push, Native, Banners, VAST (Pre-Roll Video).
PropellerAds supports banner ads in all standard sizes, such as 728×90, 300×250, 160×600, and 120×600, apart from on-click and in-banner video ad formats. Therefore, if the ads are positioned strategically, publishers can expect CPMs as much as $1-2 for US and UK inventory.
They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, thereby ensuring high ad quality.
Known to be among the best ad networks, propeller ads publishers also get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.
Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smart
interstitial ads
).
The availability of such solutions leads to better SEO, less intrusion for users, increased relevance, and better space utilization. Infolinks generates high monthly revenue for over 350,000 publishers. They are known to work with the biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.
The platform is simple enough to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitor requirements.
Exponential, formerly called Tribal Fusion, is an ad network known for its quality of CPMs ads. The ad network offers high-impact ads such as rising star and pre-roll ads. A 55% revenue share belongs to the publisher.
Exponential is very cautious about partnering with publisher websites and is on the lookout for publishers who maintain a professional and attractive website layout/design. Moreover, they recommend publishers keep relevant, highly-targeted, and updated content in order to partner with the Exponential ad network.
The choice is wide when it comes to ad networks, which means that every publisher can find their ideal solution. Publishers need to take into consideration their requirements and then make a decision regarding an ad network or an assortment of ad networks.
This list has solutions for all kinds of publishers, whether they are small-sized, large-sized, or in need of simple services. The right advertising network can help publishers monetize their websites efficiently. We advise them to go through trials for some options before choosing the best ad network.
VII. Key Takeaways:
Short in Time? Here’s a quick summary of the article:
Ad network definition
: Ad networks work by collaborating with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals.
Types of ad networks
: Premium Ads Network, Vertical Ad Networks, Inventory-Specific Ad Network, and Affiliate Advertising Network.
Choose the
best ad network: Publishers should keep these metrics in mind to choose the best ad network: Size of advertiser network, quality of ads. ad formats, and technology used.
Top ad network
: Some of the best ad networks include Pop Ads, Propeller Ads, Smarty Ads, Adsterra, Infolinks, and Bidvertiser.
VIII.
Frequently Asked Questions:
1. What is Ad Network?
Ad networks are known to efficiently work to sell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions.
2. Which ad network pays the most?
Some of the best paying ad networks include:
AdSense
Media.net.
Adcash
BuySellAds
Propeller Ads
3. Why do publishers work with ad networks?
Publishers work with Ad Networks to find opportunities to sell inventory that they are unable to sell through direct sales. Unsold inventory results in loss of revenue for the publisher.
IX. Related Terms
Ad Exchange
: Ad exchange connects thousands of publishers and advertisers. It provides a platform to sell and buy ad inventories using its connections with various ad networks and SSPs.
Ad Server
: The ad server places targeted ads on your website(s) depending on the instruction received. It uses a server to store various types of ads and deliver them as per the user’s online behaviour.
Ad Management
: Advertising management is the process of overseeing and monitoring ad campaigns that seek to inform and attract consumers regarding a particular good or service.
Ad Relevance
: Ad relevance is defined as how closely an advertising campaign matches a user’s search determined by the correlation between keywords, ads, and post-click landing pages, as per Google.
